If they canon wants to eat up Fuji's market, which is admittedly really big, they'll need to come up with a premium L line of crop sensor lenses.
15mm (24mm eq)
22mm (35mm eq)
53mm (85mm eq)
60mm macro (100mm macro eq)
15-45mm (24-70mm eq)
15-65mm (24-105mm eq)
Fuji's crop stuff is good, I've been shooting w/ it for 2 full years now. It's nice because the equivalent system is more than 9oz lighter (when you account for lens and body w/ batteries), x-pro2 vs r5.
R5 does got the X-Pro 2 beat in cinema features for sure, but for shooting all day long events like weddings, it for sure is nicer on my hand. I quit weddings in 2014 because I was having major wrist issues and had to move to more supported studio photography like fashion work.
I sort of see Canon like the Toyota of the camera industry. Large hulking behemoth, selling Toyota Camrys, 4runners, Tacomas, Corollas, Tundras, and Highlanders. Nothing exceptionally sparkly. They may sell the GT86 and the Supra, but they miss the mark in terms of what the market is asking for, and when they don't sell well, they add features at the worst time (like at the beginning of a recession) and justify killing off a line.
They floundered with the EOS M Line, hopefully they'll do better this time amidst a burgeoning global recession mid-pandemic.