USM was THE technology which tilted the majority of professional photographers shooting 135 format to switch from Nikon to Canon in the early 1990s.
Prior to the autofocus revolution in the late 1980s and early 1990s over 75% of pros (outside the Soviet Bloc) working in the 135 format shot Nikon. The rest were split between Canon, Minolta, Pentax, Leica, Contax, Konica, and a host of others. Keep in mind that much commercial and fashion work was being done with Medium and Large Format systems. But PJs and sports/action shooters were using Nikon 135 format film cameras in droves.
When Canon "abandoned" the old FD mount in 1987 and introduced the all electronic EF mount, Canon lost many of the few professional shooters they had. There was a lot of bitterness from those heavily invested in professional FD lenses that they would not be getting any improved bodies going forward. For the most part, the pro sector wasn't that excited about AF. They viewed it as a crutch for less skilled posers and amateurs. A good shooter could outperform the earliest AF systems.
Then along came the EF 300mm f/2.8 L USM in November of 1987 and the EOS 1 in 1989. With that combination, suddenly the potential of all electronic communication between camera and lens became apparent. USM was fast, accurate, and quiet. Did I mention it was fast and accurate? For the first time AF systems could outperform a seasoned pro focusing the lens shooting athletes moving erratically. And it could do it at 1.5-2 frames per second! Even faster with external Motor Drives.
Within 5 years of the introduction of the EOS 1, Canon had a majority of professional photographers working in the 135 format and then held that lead for the next three decades.
It's going to be sad to say goodbye to USM.
By God, Woodrow, It's been one hell of a party! - Augustus McCrae
Sing it Willie: ♫♪ Nothing lasts forever but old Fords and a natural stone ♪♫