Japan BCN Sales for January 2025

[EOS 4 Life]

Canon's new cameras were $4000+, Nikon's were what? $700+?

I think Canon would take that trade of a decrease of basically rounding error on overall sales, for selling units that are around 3 to 4x as expensive as the aforementioned nikon releases. (and so would Canon's retailers) happily.

I don't.
Reading their financial statements, Canon is obsessed with a market share goal of around 50% for some reason.
They price their cameras to meet that goal.
Nikon seems to put profit first.
Looking at the actual lineup makes it look less straightforward.
The R1 is more expensive than anything Nikon makes, the R5 II is priced between the Z8 and Z9, and the Z30 is pretty cheap.

 

[CJaurelius]

I don't.
Reading their financial statements, Canon is obsessed with a market share goal of around 50% for some reason.
They price their cameras to meet that goal.

I agree. Canon's image relies on being the standard. Canon is not a brand that most people are going to be familiar with outside of cameras. So if you are new to cameras you're going to easily see that Canon sells the most so they're a likely statring point. Sony already has brand recognition with plenty of other electronics and Fuji appeals based of the retro look of their cameras. Nikon seems to tbe the odd man out.

Nikon seems to put profit first.

This seems to be changing. Nikon priced thei ZR very aggresively as well as discounted the Z6III as well. It looks like they are now trying to cut prices in an attempt to claw back market share.

Looking at the actual lineup makes it look less straightforward.
The R1 is more expensive than anything Nikon makes, the R5 II is priced between the Z8 and Z9, and the Z30 is pretty cheap.

The line comparison to me looks like

Z5II - R8 (Entry level)
Z6III - R6miii (Midrange)
Z8/Z9 - R5mii (Premium)
Nothing - R1(Flagship - Sports)

Nikon currently doesn't have a true flaghip as the Z9 is essentially a Z8 in a larger body. With that being said I think there is an arugment that the R5mii is Canon's top camera and the R1 is more of a sports camera. The R5mii is more versatile and the R1 is basically for someone who prioritises speed at all cost. Similar to the A1 and the A9 for Sony.