Yes we should all roll over and just take what's given to us and have no expectations from companies but still gleefully give them thousands of our dollars. We should talk about how blessed and amazing our lives are like people do on Facebook.
You should give a company thousands of dollars for their products if you feel their products are worth it. If you'd rather purchase a competitor's product, you are perfectly free to purchase that instead. If no one makes the product you want (for the price you wish to pay) you're out of luck.
Your deliberate mischaracterization of malarcky's point is telling.