New Sigma 18-35 F/1.8 Zoom priced at only $799

[ahsanford]

Sigma's 18-35 F/1.8 zoom for APS-C is coming in at only $799 w/ the hood included:
http://photorumors.com/2013/06/14/simga-announces-pricing-for-the-18-35mm-f1-8-dc-hsm-lens/

LOL, Engadget thought an "industry-first" like this would cost a wee bit more: http://www.engadget.com/2013/04/18/sigma-announces-18-35mm-f-1-8-dc-hsm/

I personally was expecting this to coming in around $1,000-$1,200 even though it's APS-C only. A first is still a first, and I'm not convinced something is so easily 'priced out of APS-C user territory' with so many sports / wildlife guys plugging much more expensive glass on their 7Ds.

Any of you surprised by the $799 figure?

- A

 

[Hannes]

That was unexpexctedly reasonable

 

[drummstikk]

Really looking forward to some hands on with that lens when it arrives at a dealer near me. The price definitely seems very reasonable, though I go back and forth on whether I'd call it "cheap."

It does seem a surprisingly low price for a straight f/1.8 zoom. However, that is kind of a narrow zoom range, and 18mm is not especially wide on APS-C.

 

[michi]

I think we have been conditioned by Canon's outrageous prices recently. We all believe that good lenses must cost more than $2000. Kudos to Sigma for being realistic. Love Canon, but maybe this type of competition will force Canon to come back to reasonable price levels on their gear.

 

[Rienzphotoz]

I think we have been conditioned by Canon's outrageous prices recently. We all believe that good lenses must cost more than $2000. Kudos to Sigma for being realistic. Love Canon, but maybe this type of competition will force Canon to come back to reasonable price levels on their gear.

+1

 

[SwissBear]

Do you know what makes me really angry? The EU price.
Its an import in both countries, so... google says that 799$ is some 600€, can anyone explain me why the EU retail price is 999€?!
Or is sigma just another big A company?