transpo1 said:
Previous denials from this forum that Sony has anything to do with Canon's plans to announce a mirrorless are astounding.
There are two ways to read that:
1)
Sony is a threat to Canon based on market data that says that Canon SLR business is losing sales to Sony mirrorless
OR
2)
Sony is simply the company that is establishing FF mirrorless as a legitimately sizeable market. Before the A7/A9 brand, FF mirrorless was a boutique market owned by Leica. Sony changed that. Now Canon sees an opportunity to snatch up that market with Canon know-how, Canon ergonomics, Canon color, Canon lens design, Canon quality, etc.
In either case, yes, Sony will end up being the catalyst that prods Canon and Nikon to move into FF mirrorless. Few would doubt that. If Sony didn't do what Sony did in starting the A7 line, CaNikon might have put FF mirrorless off for
even more years down the road. (In that, I agree with you.)
But (1) above implies Canon is finally acting out of desperation, in a Kodak-like existential crisis, etc., while (2) implies now is Canon's time to pluck low-hanging fruit from the tree after Sony burned through explosive amounts of cash commercializing products like Steve Jobs on cocaine to learn what the market wanted.
Huge difference. One says endtimes for Canon, the other shows Canon imperiously looming over Sony and saying "All your base are belong to us" as they do what they did with EOS M: put out something underwhelming on paper that still sells brilliantly.
And unless I'm missing something, there's no data to say that (1) is actually happening -- is there? Isn't Sony principally stealing share from other companies than Canon?
- A