Nikon owns Canon - in TV commercials

[1982chris911]

Well no matter how things are currently looking (I don't want to start another IQ quality discussion here !!!) , I am quite happy that Nikon got the D800 and other models in the pipe that hopefully sell a lot of units taking market share again...

The problem is that Nikon (how it looked in 2011) with its decreasing market share really had its back on the wall and I don't want to imagine how bad things would be if we only had Canon and Sony in the market for FF DSLRs... Now Canon at least has healthy competition and that is worth a lot in consumer product markets to keep prices somehow reasonable (on long term) and research capacities strong within all competing companies ...

 

[hoghavemercy]

I AM THINKING THIS IS A LAME TV COMMERCIAL :-[

 

[hoghavemercy]

Abraj: The two towers of Dubai

can Nikon be as good as this?

 

[smithy]

can Nikon be as good as this?

Dare I say it, but that video is rather dull, don't you think?

 

[mws]

Atleast Ashton Kucher is not in it .

 

[Wiki Tango]

In Germany we see frequent Canon ads on TV - looking forward to European Football Championships (err, 'soccer')
as Canon is a Sponsor

http://youtu.be/jYsCXAddeDM

I don't know if the one linked below is genuine canon stuff - but I like it just for playing with "yellow"
http://neunzehn72.de/canon-werbung-freeze-tag/

;D

 

[melbournite]

The part when he runs toward the tornado should be changed to: "I am- Stupid."

You ARE..... very funny....

 

[telephonic]

Strange, here we saw Canon TVC more than The Dark Side's. Specifically the "EOS for the master craftsman" starring Tyler Stableford & Sandy Puc ("Canon Explorer of the Light" or whatever). Probably it has something to do with Tyler Stableford's visit last Saturday, though.

 

[Mt Spokane Photography]

The "I AM" thing feels a bit similar to the work of New Zealand artist Colin McCahon. He did a bunch of paintings like that...

Don't forget the I AMsterdam tourism campaign (and for the Dutch people here, go read the bit in the book "taal is zegt maar echt mijn ding").

Back to OP, Canon don't need to advertise. They get enough free product placement from having all those red-ringed-big-whites at every sporting event, they don't have to pay for TV time...

Canon certainly has spent lots of $$ in TV advertisements, they even bot a megadollar AD during the superbowl.

They also sponsor some TV series. The difference is that they are serious and educational, not fluff.

https://www.usa.canon.com/cusa/about_canon/community_environment/environmental_commitment/nature_series

http://travelstotheedge.com/

 

[Tcapp]

The part when he runs toward the tornado should be changed to: "I am- Stupid."

You ARE..... very funny....

You ARE..... Too kind.......

 

[dturano]

Not made by canon but made with canons.

<iframe width="560" height="315" src="http://www.youtube.com/embed/WPqNo9THMtg" frameborder="0" allowfullscreen></iframe>

Always liked this one:

<iframe width="560" height="315" src="http://www.youtube.com/embed/6BQfCoqbubE" frameborder="0" allowfullscreen></iframe>

few more, i was bored searched youtube...

<iframe width="560" height="315" src="http://www.youtube.com/embed/BW7n0wfHYek" frameborder="0" allowfullscreen></iframe>


<iframe width="420" height="315" src="http://www.youtube.com/embed/YvKy70tLLQY" frameborder="0" allowfullscreen></iframe>

<iframe width="560" height="315" src="http://www.youtube.com/embed/llHJF7kpciw" frameborder="0" allowfullscreen></iframe>

 

[mws]

While not really adds, Canon does sponsor a lot of shows on PBS, Nature etc.

 

[hoghavemercy]

can Nikon be as good as this?

Dare I say it, but that video is rather dull, don't you think?

How so??

 

[1982chris911]

Regarding the current situation at Nikon some more come up to my mind:

I AM NOT AVAILABLE TO ORDER ANYMORE or I AM WHAT YOU CANT BUY ... ;-)

I AM MOST LIKELY TO BE RECALLED SOON & I AM HAVING SERIOUS PROBLEMS, NOT ONLY WHEN YOU TRY TO SHOT WITH THE LENS CAPE ON ...

Sorry but could not resist ... ;-)

 

[Bennymiata]

Re the Nikon ads.

#2 always has to try harder.

 

[moreorless]

I'v never really seen the point behind advertsing DSLR's on mainstream TV personally, there not a mainstream product nore one that carries a great deal of prestige.

 

[smithy]

can Nikon be as good as this?

Dare I say it, but that video is rather dull, don't you think?

How so??

Well, six minutes of watching the same buildings in a time-lapse over and over and over again. Sun goes up, sun goes down. Sun goes up, sun goes down. Sun goes up, sun goes down.

Certainly, the photography is lovely. But entertaining?

 

[!Xabbu]

can Nikon be as good as this?

Dare I say it, but that video is rather dull, don't you think?

How so??

Well, six minutes of watching the same buildings in a time-lapse over and over and over again. Sun goes up, sun goes down. Sun goes up, sun goes down. Sun goes up, sun goes down.

Certainly, the photography is lovely. But entertaining?

+1 - as a commercial the time-lapse just sucks. Nothing's happening, where's the jingle, where's the tag line? Commercials are about getting attention and they are not about educating people.

Just take Apple as an example - do they educate you about their products? No, they try to create a certain image and that seems to work pretty well for them...

 

[RuneL]

Re the Nikon ads.

#2 always has to try harder.

"We try harder" worked for Avis

 

[RuneL]

can Nikon be as good as this?

Dare I say it, but that video is rather dull, don't you think?

How so??

Well, six minutes of watching the same buildings in a time-lapse over and over and over again. Sun goes up, sun goes down. Sun goes up, sun goes down. Sun goes up, sun goes down.

Certainly, the photography is lovely. But entertaining?

+1 - as a commercial the time-lapse just sucks. Nothing's happening, where's the jingle, where's the tag line? Commercials are about getting attention and they are not about educating people.

Just take Apple as an example - do they educate you about their products? No, they try to create a certain image and that seems to work pretty well for them...

Apple tells you "WHY" they build their products, "WHY" they do things the way they do, what they do and how they do it are irrelevant, everyone knows anyway, They've managed to sell their "dream" and "vision" to people who believe what Apple believes. They are magnificent at that, it's extraordinary.