Embarrassing is the right word here for Canon. Honestly, those repackaged superteles and their pricing from Canon were just a kick in the teeth to their bigger spenders. Arrogance is another word that comes to mind; seems like Canon didn’t learn its lesson in humility after Sony ate its lunch for a while there—they are back to their old ways of overcharging and arrogantly releasing incremental improvements to get us paying more money over time. The creeping apertures, pricing, and lack of effort turns me off as someone who spent a lot of money to invest in the RF mount. Nikon’s playing catch-up and has a bold pricing strategy, understood, but they’re really exposing the gouging and ridiculousness of Canon’s strategy right now. Glad they continue to have some competition or we’d all be paying $30k for recycled EF lenses by now and chanting “high ISO images are no problem these days, thank you, Canon!” Gimme a break.
I shoot several systems and in general am not brand loyal, so I don’t really care for the brand wars, but Canon needs to get it together and treat their customers better here. My Canon budget is shifting to the Z mount, not by choice, but really it’s just the principle of the thing at this point. I don’t feel like Canon really gives a damn about me or my business. Nikon also offers a lot more for my money as a wildlife photographer.
And I don’t think we’re looking at a leapfrog scenario here; Canon is on a growing trend and I can’t even imagine them offering something like that 800PF at that price—no way will we see it. They’d cripple it somehow to avoid cannibalizing their larger $20k primes they want you to buy. And they wouldn’t undercut their own pricing strategy with all those superteles at those price points now—too late to go back. No, if you want high-quality in a small package from Canon, you are going to be paying big big bucks…their bar is set.