Official: Canon EF-S 24mm f/2.8 STM Pancake

[dhr90]

Can't believe the rip-off price Canon have set for this in the UK - £179 inc VAT.

We are used to paying pounds for dollars, which would have made it £149.
But pounds for dollars, and then VAT on top of that is a pure rip-off.

At current exchange rates the US price would be just £95 - so we are paying almost double.

It isn't the case with the new 24-105 STM, as that is only £479 vs $599, so without VAT (£400) that is much closer to the US price of £379

Why have they singled out the 24mm STM for such an extreme markup?

All they are doing is driving UK customers to buy grey market imports from the likes of Digital Rev - lets face it, there is not much risk importing a low cost item like this.

Whoa. Wasn't expecting the UK price to be that high! If the grey market can't get it closer to the US price then I think I will give it a miss.

 

[preppyak]

The full frame version of this already exists. It is the 40mm f/2.8 STM. And a full frame 24/2.8 also exists, but is not a pancake. Likely it could not be built as a pancake, at least not with an f/2.8 max. aperture. At f/4 they could probably make a 24mm pancake.

Yeah, the only real full-frame pancake that exists for Canon is the Voigtlander 20mm, and that's f/3.5. And pretty crappy at f/3.5, so, it really becomes f/4 or f/5.6...which limits it largely to a portable landscape lens.

http://www.photozone.de/canon_eos_ff/504-voigtlander20f35eosff?start=1

 

[lw]

Whoa. Wasn't expecting the UK price to be that high! If the grey market can't get it closer to the US price then I think I will give it a miss.

I am hoping it is some kind of error. I haven't seen a price quoted by Canon themselves so far in a press release, so the only thing to go on is the pre-order price that Wex, Park, et al, have set - which is uniformly £179.

 

[Corvi]

Super disappointed it is EF-S .. Meh ..

 

[Khalai]

Super disappointed it is EF-S .. Meh ..

You can always get a 24/2.8 IS USM. Small, sharp, has IS and true USM, what's not to like? 24/2.8 for FF would be significantly bigger and more pricy to build in the first place...

 

[squarebox]

Yeah I was surprised by the price as well, it's currently priced in Japan at 23,000 yen which works out to slightly over $200.