Don Haines said:
With innovation like that, CANON IS DOOMED!
Same thing when Laowa released a 2x macro lens. It's so innovative of Laowa to present a >1:1 macro, even though canon makes a 5x macro for nearly 20 years.
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Edit: Voightlander makes a 10mm f/5.6 lens for Sony E mount, so Canon's EF 11-24mm is the widest rectilinear lens ever. It still proof of innovation, though.