Mt Spokane Photography said:I think I'm possibly the only one who believes that the new lens is intended to cost less to manufacture, rather than be optically a lot better.
If you remember, the 24-70/4L was originally priced at $1500.
At that time, Canon seemed to have considered the 24-70/4L as a 2-in-1 lens, slotted above the 24-105/4L in the lens lineup.
In reality, the 24-70/4L was received as a slow zoom with not enough range and a macro gimmick.
Subsequently, the MSRP of the 24-70/4L had to be dropped by 30%.
Since Canon couldn't position the 24-70/4L above the 24-105/4L, I believe that they will now try the opposite and position the new 24-105/4L as the more premium lens.
And to do that, they will make the new 24-105/4L better optically (and overall), so that the new lens can avoid being discounted all the time and can keep a street price of $1000-1200 (and hopefully not more than that).
Upvote
0