That was my first thought was this looks like a Camera that functions like a smartphone. Maybe with built-in WiFi one could Stream to it as well...It might seem unusual to all of us used to buttons, but for someone brought up on smart phones (and considering transitioning into a dedicated camera) it might seem very natural. I agree it might have waterproofing advantages too, although it's increasing the scratchable / shatterable area at the same time.
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