Patent: Lots of Big White Lens Patent Applications Surface

Canon Rumors

Who Dey
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Jul 20, 2010
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New patents for supertelephoto optical formulas have appeared at the USPTO.</p>
<p>The range of formulas is quite vast, all the way from a new EF 300mm f/2.8L IS to a new EF 800mm f/5.6L IS design.</p>
<p>We do think there will be some new “big white” lenses announced in the next 12 months, not including the EF 600mm f/4 DO IS. We’ve heard from at least one person that Canon may take the EF 200mm f/2L IS back to its f/1.8 roots. Though the latter hasn’t yet been confirmed.</p>


<p><a href="http://www.northlight-images.co.uk/canon-ef-lenses-rumours-and-news/">Northlight-Images uncovered a lot of the patent applications</a>, you can view them all here over at the USPTO. [<a href="http://pdfaiw.uspto.gov/.aiw?PageNum=0&docid=20170351113">1</a>, <a href="http://pdfaiw.uspto.gov/.aiw?PageNum=0&docid=20170351089">2</a>, <a href="http://pdfaiw.uspto.gov/.aiw?PageNum=0&docid=20170351060">3</a>, <a href="http://pdfaiw.uspto.gov/.aiw?PageNum=0&docid=20170351059">4</a>, <a href="http://pdfaiw.uspto.gov/.aiw?PageNum=0&docid=20170351058">5</a>]</p>
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Not sure how much better Canon can make their current line of Super Teles.

Of course they could make them lighter but to make them really lighter, they will need to go to DO optics.

They could add a drop in 1.4 or better yet drop in 1.2, 1.4, or combine them to get 1.7 extender.

And yes a bit sharper, bit more contrasty, but unless they come up some really great miracle I think stick with my current 600 II.
 
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Maybe improvements could be made to the design not so much to improve optics but to make them cheaper to manufacture so they could be sold for less. (And/or for a greater profit). Lots of products get redesigns that do nothing for performance but instead streamline the production process.
 
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ScottyP said:
Maybe improvements could be made to the design not so much to improve optics but to make them cheaper to manufacture so they could be sold for less. (And/or for a greater profit). Lots of products get redesigns that do nothing for performance but instead streamline the production process.

Have to be significant cost savings in manufacturing. I don't know how much it costs to set up new lens but take a guess, $500M to $1MM?? If they saved $250 on COGS they would need to sell a lot of lens.
 
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RGF said:
ScottyP said:
Maybe improvements could be made to the design not so much to improve optics but to make them cheaper to manufacture so they could be sold for less. (And/or for a greater profit). Lots of products get redesigns that do nothing for performance but instead streamline the production process.

Have to be significant cost savings in manufacturing. I don't know how much it costs to set up new lens but take a guess, $500M to $1MM?? If they saved $250 on COGS they would need to sell a lot of lens.

I think that’s true enough, but Sigma has demonstrated clearly enough that there are savings to be made somewhere. https://www.the-digital-picture.com/Reviews/ISO-12233-Sample-Crops.aspx?Lens=745&Camera=453&FLI=0&API=0&LensComp=1086&Sample=0&CameraComp=453&FLIComp=0&APIComp=0 (Like $3,000 a piece on these high end lenses)
I have the feeling (just a feeling ) that if a new 500mm had been released by Canon at the Sigma’s price, people would have been all over it. As it stands there is not a single review of it on bh, possibly pointing to limited enthusiasm.
 
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RGF said:
ScottyP said:
Maybe improvements could be made to the design not so much to improve optics but to make them cheaper to manufacture so they could be sold for less. (And/or for a greater profit). Lots of products get redesigns that do nothing for performance but instead streamline the production process.

Have to be significant cost savings in manufacturing. I don't know how much it costs to set up new lens but take a guess, $500M to $1MM?? If they saved $250 on COGS they would need to sell a lot of lens.
I think your guess at set-up costs ($500M) are a bit off. If selling for $10K a pop, Canon would have to sell 50,000 lenses to gross enough (at retail, not profit) to break even on set up alone. Not reasonable.
 
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BeenThere said:
RGF said:
ScottyP said:
Maybe improvements could be made to the design not so much to improve optics but to make them cheaper to manufacture so they could be sold for less. (And/or for a greater profit). Lots of products get redesigns that do nothing for performance but instead streamline the production process.

Have to be significant cost savings in manufacturing. I don't know how much it costs to set up new lens but take a guess, $500M to $1MM?? If they saved $250 on COGS they would need to sell a lot of lens.
I think your guess at set-up costs ($500M) are a bit off. If selling for $10K a pop, Canon would have to sell 50,000 lenses to gross enough (at retail, not profit) to break even on set up alone. Not reasonable.
At $1MM , by the same maths they would have to sell 100M lenses to break even.
 
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BeenThere said:
RGF said:
ScottyP said:
Maybe improvements could be made to the design not so much to improve optics but to make them cheaper to manufacture so they could be sold for less. (And/or for a greater profit). Lots of products get redesigns that do nothing for performance but instead streamline the production process.

Have to be significant cost savings in manufacturing. I don't know how much it costs to set up new lens but take a guess, $500M to $1MM?? If they saved $250 on COGS they would need to sell a lot of lens.
I think your guess at set-up costs ($500M) are a bit off. If selling for $10K a pop, Canon would have to sell 50,000 lenses to gross enough (at retail, not profit) to break even on set up alone. Not reasonable.
I believe the poster meant $500,000 to $1,000,000 for set up costs, a much more realistic figure. If savings were on the order of $250 per lens, they'd still need to sell lots, but only a few thousand to recover their costs.
 
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