Pricing of the New Lenses

[drummstikk]

If everyone in the world refuses to buy this lens, boycot canon, lets see who's more cocky at the end of the day.

Ummm. . .My money is on Canon to be more cocky at the end of the day. They think they can get away with it because they can.

You won't buy one because you're ticked off about the price. I won't buy one because it's just not a compelling zoom range for the kind of work I do. But there will never be a boycott of this lens. Uptake may be slow at first because of the price, but loads of people all over the world will buy one, whether it's because it's the newest shiny object in their field of view or because it's a bread-and-butter lens for their work.

 

[DJL329]

I guess we should have expected this from Canon given some of their recent EF lenses:

• EF 100mm f/2.8L IS Macro: ~2x the price of the non-IS version
• EF 8-15mm f/4L Fisheye: ~2x the price of the 15mm f/2.8 prime Fisheye, while losing a full stop

The success of these lenses (not to mention the Zeiss ones) has obviously emboldened Canon to continue this strategy in replacing these old, non-USM primes. So how about we all just agree not to buy any of these new ones and see the effect of supply and demand?!?

I think it's illogical to compare the prices of the 8-15mm f/4 and the 15mm f/2.8 as (a) a zoom lens is more complex than a prime, and (b) the 8-15mm can do the work of both a FF circular fisheye prime and a FF diagonal fisheye prime.

Canon replaced their existing fisheye lens with one that costs twice as much. Yes, the new one has more functionality (with the loss of light), but the fact remains if you want a fisheye lens from Canon, you now have to spend twice as much money. It's just an observation.

 

[kpk1]

24-70 was no.1 on my shopping list. But the price is huge. I cannot justify this amount.
Sorry Canon, next time maybe. You don't have a new 35/1.4, the 50/1.2 lacks sharpness wide open, the 85/1.2 lacks fast AF, but there is one parameter that is exponential rising, the price. Doesn't work for me.
I'm keeping an eye on Nikon's bodies. At least they are for the last years the pioneers. Now they have the first bigest FF sensor on the market. The optics line is all refreshed. All I need is a chopped D4 body.

 

[michi]

way too expensiv.

Why should Canon worry about gearing professional equipment towards consumers? Any L lens or 5 series body is professional equipment, I don't think Canon is concerned with cheapening a camera to satisfy the average consumer.. The sensor is the most expensive part of the 5DII, so until they get cheaper im sure ff cameras will stay pricey.

I'm going to guess that the majority of L lenses is not bought by "pro's" but rather by avid hobbyists or whatever you want to call most of us. If they priced all lenses so that only pro's and very rich people could buy them, they would lose a lot of business. They're kind of heading that way it seems...

 

[well_dunno]

way too expensiv.

Why should Canon worry about gearing professional equipment towards consumers? Any L lens or 5 series body is professional equipment, I don't think Canon is concerned with cheapening a camera to satisfy the average consumer.. The sensor is the most expensive part of the 5DII, so until they get cheaper im sure ff cameras will stay pricey.

I'm going to guess that the majority of L lenses is not bought by "pro's" but rather by avid hobbyists or whatever you want to call most of us. If they priced all lenses so that only pro's and very rich people could buy them, they would lose a lot of business. They're kind of heading that way it seems...

Also, I was under the impression that Canon did have an expressed strategy of promoting APS-C shooters to FF which does not seem to add up with the latest pricing....

 

[kdsand]

Anyone else notice this?
http://www.bhphotovideo.com/c/product/843011-REG/Canon_5179B002_EF_28mm_f_2_8_IS.html

"Silent and smooth operation makes it suitable for video shooting."

Claiming "silent" seems fairly dogmatic? I wonder if that means is a totally different usm system and image stablization?

 

[Marsu42]

I have a feeling there aren't going to be nearly as many pre-orders as Canon is projecting.

How do you know what they're projecting? I'd rather guess they'll squeeze as much money as possible out of pros and early adopters and then lower the prices if no one is left to buy their stuff.

Lack of IS is on this range of focal length may be a good thing. Quality wide angle lenses are hard to design an manufacture compared to telephoto.

... on full frame, that is. This is one of the few advantages ef-s has (next to the side-effect "more tele reach on ef lenses") - it's easier to design a wide angle lens because of the smaller mirror there is less space between lens and sensor. That's part of why I'm not that sad to have to stay on aps-c because of budget considerations - I'll get the new tokina 11-16 once it's out.

 

[Gothmoth]

I don't care how sharp this is, its not worth 2300. the idea is almost laughable

well it´s all relativ.
my aunt just bought a handbag for 2500 euro. :