Sigma 50mm F/1.4 Art price to be announced on April 11th...
- Thread starter ahsanford
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For those asking about the cost of cine lenses, I can tell you that sharpness is not the prime consideration. Lack of chromatic aberration, distortion, and light fall off are important as those are very hard to correct in post on video. The DP may also decide on lenses based on color and bokeh, but that is a taste thing. Sharpness usually isn't a consideration. In fact, many films are shot with some sort of diffusion in order to reduce the sharpness.
The good quality cine lenses are extremely expensive because they can be. It's a niche market and the other production costs for shooting video are so high that the cost of the lens isn't much of a consideration. Plus, cine lenses are almost always rented. The primary consideration for cine lens design is ease of use and reliability: manual controls; a long enough focus throw for ease of following focus; similar housing sizes for ease of swapping lenses; parfocal on zooms, no breathing. If any issue with a lens causes a slow down in the production, the cost to the production is far more than the cost of the lens.
Video guys are enamored with the Otus for same reason that photo guys like it. Zeiss has great name recognition and there are bragging rights to having the sharpest glass even if it has a minimal effect on the final image. Also, Zeiss is manual focus which automatically makes it better than any autofocus lens. Even so, at $4000 I have no idea why they wouldn't just buy a dedicated cine lens.
The good quality cine lenses are extremely expensive because they can be. It's a niche market and the other production costs for shooting video are so high that the cost of the lens isn't much of a consideration. Plus, cine lenses are almost always rented. The primary consideration for cine lens design is ease of use and reliability: manual controls; a long enough focus throw for ease of following focus; similar housing sizes for ease of swapping lenses; parfocal on zooms, no breathing. If any issue with a lens causes a slow down in the production, the cost to the production is far more than the cost of the lens.
Video guys are enamored with the Otus for same reason that photo guys like it. Zeiss has great name recognition and there are bragging rights to having the sharpest glass even if it has a minimal effect on the final image. Also, Zeiss is manual focus which automatically makes it better than any autofocus lens. Even so, at $4000 I have no idea why they wouldn't just buy a dedicated cine lens.
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I haven't seen Sigma lens prices drop. They are very firm except for the rebates. I don't expect the price to drop unless the demand is extremely higher than the supply. My local retailer didn't even know of this lens. I don't expect a temporary premium price locally.
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Lightmaster said:
Except that street price has never really been 1000 EUR. I bought mine very shortly after release for 850 EUR. Now it's 750, which is pretty normal I guess. The canon 35 is went from 800 at release to the current 500.
I expect this 50mm to be priced similarly.
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Unfortunately, that is true.brad-man said:I don't think that's as sad as the fact that lately the most anticipated lenses on a Canon rumor site aren't Canon lenses
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Viggo said:
I'm not adverse to used lenses in the least... but with sigma's history... I want to wait a while to see if there are any fatal flaws that I can't live with or if there's an xbox 360 type flaw (red ring of death) that affects launch models at a higher rate than the redesign.
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Lightmaster
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Albi86 said:
well as you can see in the diagram the street price was 999-950 euro for a while here.
then it dropped to 850 only to raise to 950 euro again.
amazon was one of the cheaper resellers who could really deliver the lens.
i bought mine when it was 825 euro, in july last year.
today you can get the lens for 729-645 euro.
for 645 euro you even get a manfrotto 680B monopod with the lens.
so yes, there is quite a price drop with sigma lenses.
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Lightmaster said:
Except that you're comparing the highest price at launch with the lowest price today, which is not fair nor representative.
Launch price has been 899 EUR, quickly settled down at 850 or so. Most shops today have it for around 750 EUR, so the real price drop is 100-150 EUR and not 250 EUR or more.
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