Sigma formally announces the Sigma 12mm f/1.4 DN DC

[blackcoffee17]

Nice to see Sigma chugging along with some excellent ASP-C options for the R mount. I just wish Canon would open up the full frame mount so we could see reworks of Sigma lenses that Canon never seemed to care about. Specifically, fast UWA for astrophotography and landscape. One can always dream.

I just wish Canon would be half as proactive as Sigma. Don't understand why they cannot make an RF-S 12 1.4 and sell it for a little more than Sigma. They would make the profit instead of Sigma.

 

[Bob Howland]

I just wish Canon would be half as proactive as Sigma. Don't understand why they cannot make an RF-S 12 1.4 and sell it for a little more than Sigma. They would make the profit instead of Sigma.

In business and economics, two important questions are: "At what cost?" and "What are the alternatives?" I suspect that, in this case, the second question is the more important.