Point 2: I'm not sure the Sigma 24-70 will do overly well if it doesn't do more than just hit the sharpness out of the park. Yes, it can be sharper than the Canon 20-17 II. I expect it will be. But the Canon model has been drifting down in price here in the US to be a few tens of percent to what you'd expect to pay for the upcoming Sigma. The Art series has avoided OS and it has avoided weather sealing. If the new zoom has both, it'll be a home run lens. If it does neither, it'll be just something to fill out the range with. I am a big Sigma fan, but I have low expectations on this. Owned the Tamron for the VC in that range, but went to primes for sharpness.
I'm just not quite sure why Sigma would go after Canon's more wildly successful zooms: the 24-70 2.8 (rumored) and the 70-200 2.8 (no rumor, but perhaps someday?).
Both are very sharp, and though Sigma can even outresolve those if they commit to it, the AF on those two Canon lenses (speed, consistency, etc.), build quality and handling is simply phenomenal. These are staple first-choice tools for working professionals. Besides sharpness, Sigma can only really offer a less expensive instrument, or in the case of a 24-70, they could offer IS.
Surely, continuing to pick off
much lower hanging fruit would continue their longer-term 'hearts and minds' campaign of improving over time. Make a killer 135 prime, 200 prime, inexpensive 400 5.6 with IS, the great coma-free + fast + wide astro lens that no one seems to be able to make, etc.
I fully recognize the market-size advantage of a pro zoom, but should this 24-70 2.8 IS materialize, Sigma would be picking a fight where Canon is the most determined to succeed. Doesn't seem wise to me.
- A