Maiaibing said:
YUP. Its an astounding drop to 1/3 of previous total digital camera sales - albeit with pocket camera's taking the largest hit - but 2014 was also a nightmare for Canon and Nikon DSLR sales.
Per CIPA figures for 2014 of the 42.8 million still cameras produced only 10.32 million were DSLRs.
This contrasts to 2013 figures of 61 million still cameras produced only 13.64 million were DSLRs.
DSLRs are the domain dominated by Canon/Nikon.
I think in 2015 sales for still cameras will drop below 30 million and sales for lenses will drop below 16 million while smartphones will hold steady at around 1.3 billion give or take 0.1 billion units.
Current owners shouldnt worry. Our cameras will work perfectly fine until it breaks down or get stolen just like our PCs that has kept flat growth for the past few years.
Either still camera brands merge/bought out, turn into yet another Android smartphone brand, explore more lucrative markets (ie Cinema EOS) or go higher end (ie point & shoots with larger image sensors or Pentax going full frame/medium format).
Another way to look at the figures is that unless you are a a trend setter/early adopter your average consumer is lengthening the duration of their upgrade cycles as new product segments are created to take their money.
Like say the personal computer, it appears people are going beyond the 3 year upgrade cycle and those buying are first time owners. Those who already have a personal computer are buying a tablet/smartphone instead.
Those people who traditionally bought a point and shoot are now probably happier with a smartphone.
Some stats on smartphone users in 2014 from Samsung.
How smartphones are used
92% use it to take photos
80% use it to send photos
Criteria for buying a smartphone
36% image quality of the camera