Sony Claims the RX1R III is in high demand….

[Canon Rumors]

Sony launched the RX1R III to the surprise of everyone, even the usual suspects that get cameras in hand before an announcement. Was this done to block leaks? Or was it something else…… High-Demand? Sony is now claiming that the RX1R III is in high demand that there is a supply shortage, which it sits […]

See full article...

 

[Exploreshootshare]

I really started to hate these kinds of announcements, no matter which company. It is obviously just the marketing department speaking here. They are just trying to get everybody panicky and trying to get them preorder. In addition, they just want people to talk about their product again.

Ever since covid hit, I don't think there has been a single lens or camera (besides the infamous Canon RF 75-300mm F4.-5.6) that didn't get this kind of announcement... So, yeah...marketing talk. Plus, the statement doesn't provide any data... if calculated demand was 100 units and now there selling 101 units...omg. If they expected 10 K units and now it is suddenly 25 k units, an announcement would make sense.

Having the camera in stock at several also just makes the statement look really, really silly. When the reality contradicts the (marketing) talk, people stop believing it. Seems like some companies have the same problem as quite a few politicians who just don´t get that.

 

[P-visie]

Ever since covid hit, I don't think there has been a single lens or camera (besides the infamous Canon RF 75-300mm F4.-5.6) that didn't get this kind of announcement...

I’ve got news for you: the RF 75-300mm lens is on Canon’s “product supply status” page since July 23.

Google translated link.

 

[John Wilde]

"We have received many more orders than we expected..."

A camera industry cliché that lost credibility a long time ago.

 

[Exploreshootshare]

I’ve got news for you: the RF 75-300mm lens is on Canon’s “product supply status” page since July 23.

Google translated link.

Seriously? OMG!