3kramd5 said:All I’m saying is that they certainly may have lost unit *sales* to the Nikon or Sony “DR is uniquely important” crowd they otherwise could have captured.
If DR is of utmost importance, then Sony and Nikon will make gains. The idea that Canon could have captured this crowd is false. At this time, and perhaps for some time in the future, Sony seems to have the best sensor and architecture to deliver the highest IQ. They have this methodology patented. Canon - or any other company - will need to come up with a patented methodology to create a sensor and accompanying architecture that will be better. They don't have such a technology - so they cannot capture the "need the best DR" crowd.
One possible reason that Canon continues to succeed despite having slightly worse DR at low ISO is that most people aren't pixel peepers and most people don't underexpose 3 or 4 stops and most people aren't lifting shadows that much. For them, the difference in DR is either negligible or not noticeable at all. Having tried both the A& and A7 II, I fall into this group.
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