Antono Refa said:neuroanatomist said:I agree that 'luring' customers away from cell phones would be good (not that anyone would give up a phone for a dSLR), but doing so with something people neither know nor care about is a poor strategy. Canon has had less low ISO DR for years and remains the dSLR market leader.
If Canon wants to fight on that front, it would have to do it with a PowerShot.
One of my cousins like snorkeling, so she has a PowerShot D series camera. That point doesn't apply to most people, but the principle does - offer a P&S that does something their smartphone doesn't, and they might buy it.
An idea: camera with fast aperture & larger sensor than a smartphone to get better IQ in low light scenarios, transfer all photos over wireless to the smartphone (screen resolution JPEGs are good enough and small enough for a quick transfer), and let people continue from there.
Make it slimmer & lighter, add a 2x zoom, a flash that's 3x the range of a smartphone and make it $200. But it must be able to transfer easily back to their smartphone.
It has to be better than a smartphone, but not an order of magnitude. Make it cheaper, make it good looking, give it a decent size screen, but understand that the average output is indeed facebook or instagram, so the sensor quality does not have to be that good. Maybe even a simple stand that allows it to do long exposure shots.
So it can take pictures of the kids, night and day (when they're moving), it looks good, it's easy to use and it syncs to their existing ecosystem via the smartphone....
5Ds will indeed help Canon but it's aim / reasons are different....
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