It is hard to deny. Especially here in Japan. But it still boggles my Luddite mind.Nobody said it was about quality, and those imagining it is are a tiny, tiny niche market - just look at CD vs Spotify revenues! The convenience and ease is the main factor. I doubt many are watching feature length movies that way, but those don't account for a lot of the market either. Get on a train and look around, everyone is consuming media of some sort for the whole journey. Go to a fast food place and you'll probably see the same. Heck, even walking down most streets you'll see people holding up their little devices and watching something!
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