Google Buys Nik Software

Craig
1 Min Read

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From left field
Google Inc
said it bought Germany-based Nik Software, which makes photo editing application Snapseed, a rival to Instagram, for an undisclosed amount.

“We want to help our users create photos they absolutely love, and in our experience Nik does this better than anyone,” said Vic Gundotra, senior vice president, engineering, on a Google+ post.

Source: [Reuters]

*EDIT: Reuters is a bit incorrect, Snapseed really isn't a competitor to Instagram, perhaps they hope to push it that way. I guess it's safe to say that Nik applications will probably find their way to Android.

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Craig is the founder and editorial director for Canon Rumors. He has been writing about all things Canon for more than 17 years. When he's not writing, you can find him shooting professional basketball and travelling the world looking for the next wildlife adventure. The Canon EOS R1 is his camera of choice.
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