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Industry News: Fujifilm Introduces the flagship X-H2S

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Press Release:

Valhalla, N.Y., May 31, 2022 – FUJIFILM North America Corporation today announced the launch of its next flagship X Series mirrorless digital camera, FUJIFILM X-H2S (X- H2S). The most advanced X Series mirrorless camera yet, X-H2S includes advanced features for both still photography and video. It is also the first APS-C digital camera of its kind to feature Fujifilm’s 26.16MP X-TransTM CMOS 5 HS imaging sensor, a stacked, back-side illuminated imaging sensor with a signal reading speed up to four times faster than Fujifilm’s previous X-TransTM CMOS 4*1.

Preorder the Fujifilm X-H2S $2499

X-TransTM CMOS 5, combined with the newly minted X-Processor 5 (which doubles the camera’s processing power compared to X-Processor 4), greatly enhances overall image fidelity at lower ISOs and reduces noise at higher ISOs. Subject-detection AF, which maximizes the tracking speed and accuracy of moving subjects is now made possible through the incorporation of an AI processor.

For video, X-Processor 5 enables the recording of 10-bit 4:2:2 video in resolutions up to 6.2K/30P and frame rates as fast as 4K/120P and FHD/240p. Support for professional codecs, like Apple ProRes HQ/ Pro Res 422/ Pro Res LT, provide incredible flexibility within post-production workflows, while also minimizing power consumption, thereby extending the camera’s maximum video recording time up to 240 minutes.

“The universal reaction to X-H2S has been, ‘This is exactly what I’ve been waiting for!’ The overwhelmingly enthusiastic response reinforces my belief that X-H2S will be the versatile, hybrid digital camera that can meet the diverse needs of photographers and motion production professionals,” said Victor Ha, vice president, Electronic Imaging and Optical Devices Divisions, FUJIFILM North America Corporation. “It’s fun to see so much enthusiasm for this camera, especially since the features it has aren’t normally found at a price point of only $2499.95.”

With these sensor and processor updates, X-H2S achieves substantial performance improvement over other digital camera models on the market, including:

  • Major boost to burst mode capability: X-H2S can apply AF / AE tracking in blackout-free continuous shooting conditions of up to 40 frames per second*2, and can create over 1,000 frames continuously with the high-speed burst shooting mode set to 30 frames per second (JPEG) or 20 frames per second (RAW)*3
  • Dramatically evolved autofocus (AF) performance: X-H2S’s high number of AF calculations performed per second improves overall AF accuracy and facilitates subject-detection AF. Developed with Deep Learning technology, subject-detection AF implements an advanced prediction algorithm to enhance the performance of Zone AF, by refining the camera’s ability to track moving subjects in low-contrast environments. Subject detection and tracking has also been expanded from the human face and eyes to now include animals, birds, cars, motorcycles, bicycles, airplanes and trains. X-H2S keeps targeted subjects consistently in focus, allowing users to concentrate on framing and critical image-making opportunities.
  • Exceptional video performance: X-H2S digital camera supports internal recording of 4:2:2, 10-bit Apple ProRes HQ/ ProRes 422/ ProRes LT and ProRes 422 Proxy at resolutions of up to 6.2K/30P and 4:2:2, 10-bit h.265video in frame rates as fast as 4K/120P and FHD/ 240p. The sensor’s readout speed of 1/180 seconds when recording video further assists in minimizing rolling shutter effects on moving subjects, or when the camera itself is moving. A heat-dissipating design brings the 4K/60P continuous video recording time to approximately 240 minutes, while the optional FAN-001 cooling fan accessory assists with maintaining similar levels of performance in high-temperature conditions.
  • Significant flexibility for external recording: X-H2S is the first X Series digital camera to contain F-Log2, which provides a dynamic range of up to 14+ stops, allowing for more creative possibilities both in production and post-productionworkflows.

Additional Product Features:

Best subject tracking in X Series history

  • X-H2S controls phase-detection pixels independently from image display when in burst mode. This triples the number of calculations in phase detection from the acclaimed FUJIFILM X-T4 and enables high-speed focusing even during high-speed continuous shooting.
  • X-H2S’s electronic viewfinder uses a high-resolution, 5.76-million-dot panel with a magnification of 0.8x. With a frame rate of approximately 120fps, the smooth viewfinder offers stellar visibility as a result of strong suppression of parallax and distortion (which commonly occurs when an eye position becomes displaced while using the viewfinder), thereby enabling accurate subject tracking.

Thoughtful design to enhance users’ content creation experience

  • The camera features an all-new five-axis, in-body image stabilization mechanism, which offers up to 7.0-stops of image stabilization*4. Users can comfortably choose to operate the camera handheld in active environments (e.g., sports) or in low-light conditions (e.g., nightscape).
  • X-H2S incorporates the popular design features of Fujifilm’s previous X-H1 model, such as a large grip that works well with large lenses, an LCD display on the top panel for users to check settings at any time, and a highly-robust body that withstands heavy professional use. Many additional improvements have also been included in the design and construction of X-H2S:
    • The shutter button’s overall feel has been adjusted to improve its operability when it is half-pressed. This allows users to release the shutter exactly when intended.
    • A standalone video recording button has been added to make the experience of recording video with the 1.62-million-dot, vari-angle LCD monitor a seamless experience.
    • From the fit and finish of the buttons and materials used in the construction of X-H2S to being able to map specific functions to the AF ON button, image-makers will find the experience of using X-H2S intuitive and familiar. Shutter durability has been optimized, withstanding 500,000 actuations during quality and performance testing.
    • The camera features dual memory card slots supporting one CFexpressTM Type B and one SD card*5. Users can draw out the full potential of X-H2S’s fast, continuous image-making and video performance with the high-speed data processing performance of CFexpressTM Type B memory cards.

X-H2S Accessories

Several new accessories are also being introduced to complement the launch of X- H2S. These optional accessories include:

Vertical battery grip (VG-XH)

  • Dust- and moisture–resistant and is designed to operate at temperatures as low as 14 degrees Fahrenheit (-10 degrees Celsius). It fits two FUJIFILM NP-W235 high-capacity batteries.
  • The grip’s button layout is designed to provide equal operability whether holding the camera vertically or horizontally.

File transmitter (FT-XH)

  • Features wired LAN connectivity and high-speed wireless communications capability, essential for in-studio tethered content creation or for creating sports/media content. It can also be used as a vertical grip using two FUJIFILM NP-W325 high-capacity batteries.
  • It can be combined with X-H2S to support the following communication specifications:
  • FTP transfer by wired LAN / wireless LAN / USB Smartphone tethering
  • Tethered shooting by wired LAN / wireless LAN
  • Remote recording function by wired LAN / wireless LAN; capable of controlling up to four X-H2S cameras from a browser at the same time

Cooling fan (FAN-001)

  • Specifically designed for the X-H2S to facilitate extended image creation and video recording in high temperatures.
  • The fan can be fitted to the rear of the camera body without a cable, supplying power, extending continuous video recording time at high temperature, and eliminating concerns of heat-related camera shutdown.

Cover kit (CVR-XH)

  • Protects various terminals on the camera. Items contained in this kit:
  • 1x Sync terminal cover
  • 1x Hot shoe cover
  • 1x File transmitter / vertical battery grip terminal cover
  • 1x Cooling fan terminal cover
  • 1x Memory card slot cover

Pricing and Availability:

FUJIFILM X-2HS mirrorless digital camera is expected to be available in early July 2022 at the Manufacturer’s Suggested Retail Price of $2,499 USD and $3,200 CAD.

Preorder the Fujifilm X-H2S $2499

Pricing and expected availability for X-2HS accessories are as follows:

VG-XH Vertical Battery Grip: Available early July 2022 at a Manufacturer’s Suggested Retail Price of $399 USD and $515 CAD.

FT-XH File Transmitter: Available in September 2022 at a Manufacturer’s Suggested Retail Price of $999 USD and $1,280 CAD.

FAN-001 Cooling Fan: Available early July 2022 at a Manufacturer’s Suggested Retail Price of $199 USD and $260 CAD.

CVR-XH Cover Kit: Available early July 2022 at a Manufacturer’s Suggested Retail Price of $19.99 USD and $26 CAD.

Czardoom

EOS RP
Jan 27, 2020
502
1,107
For folks who did not find the R7 to be high-end enough, this should make you happy. Plus a new 150-600 lens!
 
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Del Paso

M3 Singlestroke
CR Pro
Aug 9, 2018
1,625
1,874
For folks who did not find the R7 to be high-end enough, this should make you happy. Plus a new 150-600 lens!
Don't tempt me!
But I hate the Fuji menus, fortunately.
Edit: just noticed they have a new cutie: 150-600mm tele zoom...$1999 !
Do I still hate Fuji's menus???
 
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Chaitanya

EOS 5D Mark IV
Jun 27, 2013
1,581
772
36
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For folks who did not find the R7 to be high-end enough, this should make you happy. Plus a new 150-600 lens!
That lens is highly desirable at its asking price. Though Fuji hasn't specified Max mag ratio of that lens and compared to RF 100-500(or EF 100-400) its not particularly close focusing so its strictly a wildlife/birding lens and might not be suitable for butterflying.
Looks like a nice camera with full of features but does it worth $1000 over the R7?
Stacked CMOS Sensor, Full featured video modes including support for ProRes RAW, info panel, faster CF express slot, 7 user custom modes, weather sealing, full sized HDMI port, X- sync port, 20,30,40 fps in electronic shutter mode and RAW buffer depth of over 150 frames in 40fps and 400 RAW files in 15fps mechanical shutter mode, option to add battery grip. So yeah it looks like a good upgrade over R7. CleanShot_2022-05-31_at_09.42.44.jpeg
CleanShot_2022-05-31_at_09.55.02.jpeg
 
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joseph ferraro

5DM4/R5 Macro
Apr 16, 2020
15
11
Anyone notice the active cooling fan in the Recommended Accessories https://www.bhphotovideo.com/c/product/1708267-REG/fujifilm_16757344_x_h_fan.html I'm not hating on it or anything, think its a smart addition to keep a device working longer, and it's kind of nice they added the mounting holes right behind the screen. I'm still happy with my R5, though I am really only using it for my macro work at the moment which is mainly stills.
 
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DBounce

Canon Eos R3
May 3, 2016
443
476
Fujifilm had the good sense to include 3:2 video shooting mode on this camera. @Canon 3:2 and 4:3 full sensor height shooting mode are very important in this day and age of social media. Please add this feature to your mirrorless bodies via firmware update. It’s no longer just a “nice to have” for people that shoot content for social media… it’s pretty much a “must have”

I honestly can’t understand why so many camera companies have such a poor understanding of the direction that the market is trending? It’s a real freaking mystery to me.
 
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LSXPhotog

Automotive, Motorsports, Commerical, & Real Estate
CR Pro
Apr 2, 2015
586
630
www.diossiphotography.com
I sold all my EOS-M stuff last year and switched to Fujifilm for my APS-C vacation/recreational cameras. The area Fuji has struggled the most and by an enormously obvious margin was with their autofocus. This camera has made some giant leaps in their AF and the ability to, at the very least, track a subject on the screen from great distances. However, I've now seen nearly every review point out the fact that it's not actually tracking the subject confidently and is missing a lot of shots that are "just out of focus" and not sharp... Chris Nichols from DPReview did their simple "Jordan zig-zag toward the camera" AF test and at 40fps it didn't exactly do well in release priority mode. They put the camera into focus priority shooting and every single shot was in perfect focus...buuuuut the camera dropped to 13fps to make that happen.

So it's sounding like this is a very excellent camera and will be a great piece of gear and hardware into the future - if supported by Fujifilm better than their cameras have been in recent times. The sensor readout is said to be 5.6 milliseconds in 12-bit mode, which is 1/180 - the same as the full frame Canon R3. Not sure that's really so impressive from a smaller APS-C sensor. I'm just trying to talk myself out of the idea I have to sell my R6 and XT-4 and have this join my work fleet...I just don't think Fujifilm is there yet with their system for my work needs.
 
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entoman

wildlife photography
May 8, 2015
977
1,158
UK
Looks like a nice camera with full of features but does it worth $1000 over the R7?
If the R7 had pro build quality, 40fps, BSI sensor and all the other goodies offered by this Fujifilm machine, would you have been willing to pay USD 2500 for it?

Canon are not truly interested in producing the "best" cameras, what they really want is to produce the *best selling* cameras. They know that the market for a pro-grade APS is pretty small, which is why they brought out a prosumer R7 at a bargain price. It'll sell like hot cakes, but in most regards the Fujifilm appears to be the "better" camera.
 
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blackcoffee17

EOS RP
Sep 17, 2014
771
1,006
If the R7 had pro build quality, 40fps, BSI sensor and all the other goodies offered by this Fujifilm machine, would you have been willing to pay USD 2500 for it?

Canon are not truly interested in producing the "best" cameras, what they really want is to produce the *best selling* cameras. They know that the market for a pro-grade APS is pretty small, which is why they brought out a prosumer R7 at a bargain price. It'll sell like hot cakes, but in most regards the Fujifilm appears to be the "better" camera.

I would rather pay $1500 for the R7 because it has 90% of what I need. The only thing I would like from the Fuji is the better viewfinder and higher quality 4K60.
 
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t.linn

EOS R5
Jan 12, 2011
186
63
Oregon - USA
www.tlinn.com
I sold all my EOS-M stuff last year and switched to Fujifilm for my APS-C vacation/recreational cameras. The area Fuji has struggled the most and by an enormously obvious margin was with their autofocus. This camera has made some giant leaps in their AF and the ability to, at the very least, track a subject on the screen from great distances. However, I've now seen nearly every review point out the fact that it's not actually tracking the subject confidently and is missing a lot of shots that are "just out of focus" and not sharp... Chris Nichols from DPReview did their simple "Jordan zig-zag toward the camera" AF test and at 40fps it didn't exactly do well in release priority mode. They put the camera into focus priority shooting and every single shot was in perfect focus...buuuuut the camera dropped to 13fps to make that happen.

So it's sounding like this is a very excellent camera and will be a great piece of gear and hardware into the future - if supported by Fujifilm better than their cameras have been in recent times. The sensor readout is said to be 5.6 milliseconds in 12-bit mode, which is 1/180 - the same as the full frame Canon R3. Not sure that's really so impressive from a smaller APS-C sensor. I'm just trying to talk myself out of the idea I have to sell my R6 and XT-4 and have this join my work fleet...I just don't think Fujifilm is there yet with their system for my work needs.
Although there were many things I liked about Fuji, and a surprising number of ways in which Fuji's OS is more sophisticated than Canon's, I left Fuji after 7 years and came back to Canon. AF was one of the big reasons, and there's nothing I've seen so far that suggests the X-H2S has closed the gap. AF in the X-H2S may be better than previous Fuji bodies but progress seems incremental. From what I've seen it remains unreliable in video and still not Canon or Sony-like in stills when it comes to tracking. Their best "red badge" zooms are just as big as RF glass (in some cases, bigger), their telephoto zooms go soft at the long end, and their less expensive zooms have a nervous bokeh that can be obnoxious in certain scenarios. Add to this the fact that the company has basically abandoned the kaizen philosophy that engendered so much loyalty and it becomes harder to make the case for the X-Series in 2022. The notable exception is if you shoot primes. Here Fuji remains an attractive choice.
 
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mdcmdcmdc

R7 (preordered!), 7Dii, M5, 100 (film), α6400
CR Pro
Sep 4, 2020
213
316
Wow. Less than two weeks ago, I assumed if anybody was going to break the $2000 barrier in APS-C, it would be Canon.

Nice to see another high-end APS-C body announcement. Fuji has always been serious about APS-C. They've got a great line of lenses, especially if you like primes.

One area where I understand Fuji has lagged Canon and Sony in the past is in action AF speed, accuracy, and tracking. It will be interesting to see how the additional processing and "evolved" AF pans out.

I hope it's a big seller for them!
 
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Stig Nygaard

EOS R7, Powershot G5 X II & Olympus TG-5
CR Pro
Jul 10, 2013
205
374
Copenhagen
www.flickr.com
Would I be ready to pay $1000 extra for the R7 if Canon added stacked sensor, CFExpress, larger buffer and a higher resolution EVF? YES, I most definetely would! (and especially if Canon also added a builtin GPS ;-)).

But the EOS R7 - even if it doesn't feel like a true 7DII succesor - also seems to be a nice camera. And the more details I learn about it, the nicer it becomes. But in the long run, it looks like Canon have a new serious competitor in the high-end "action ready" APS-C market to look out for. Looking forward to hear how Fuji's updated AF works in practice on a final release camera.

But Dear Canon! Launch an "R7x" next year, and you will get my money twice :)
 
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Chaitanya

EOS 5D Mark IV
Jun 27, 2013
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Would I be ready to pay $1000 extra for the R7 if Canon added stacked sensor, CFExpress, larger buffer and a higher resolution EVF? YES, I most definetely would! (and especially if Canon also added a builtin GPS ;-)).

But the EOS R7 - even if it doesn't feel like a true 7DII succesor - also seems to be a nice camera. And the more details I learn about it, the nicer it becomes. But in the long run, it looks like Canon have a new serious competitor in the high-end "action ready" APS-C market to look out for. Looking forward to hear how Fuji's updated AF works in practice on a final release camera.

But Dear Canon! Launch an "R7x" next year, and you will get my money twice :)
Personally not a big fan of built-in GPS as they suck too much battery(Some MS employees had published an interesting paper about offloading GPS calculations to cloud and how it would benefit with battery drain on cell phones) even on DSLRs that had built-in GPS they made battery life worse and in case of MILC they would bring cameras to their knees. I would much rather carry a dedicated receiver in my bag(since I have a habit of getting lost in forests) and these days thanks to Bluetooth LE and Camera apps connected to phones having GPS built-into camera bodies is not as much of a necessity.
 

Stig Nygaard

EOS R7, Powershot G5 X II & Olympus TG-5
CR Pro
Jul 10, 2013
205
374
Copenhagen
www.flickr.com
I would much rather carry a dedicated receiver in my bag(since I have a habit of getting lost in forests) and these days thanks to Bluetooth LE and Camera apps connected to phones having GPS built-into camera bodies is not as much of a necessity.
Okay, lets make it short, because discussion have been up a 100 times before.
I happily take the extra battery use. App/bluetooth solution also costs battery, and for both camera and phone. Plus it just works like shit in practice. The dedicated tracker in my bag (and sync in post-processing) is also my fallback solution today, but it feels like going 10 years back in time :-(
 
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Chaitanya

EOS 5D Mark IV
Jun 27, 2013
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Okay, lets make it short, because discussion have been up a 100 times before.
I happily take the extra battery use. App/bluetooth solution also costs battery, and for both camera and phone. Plus it just works like shit in practice. The dedicated receiver in my bag (and sync in post-processing) is also my fallback solution today, but it feels like going 10 years back in time :-(
fair enough, found the paper from Microsoft just sharing the link here:
 
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