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Industry News: Hasselblad announces the X1D II 50C medium format camera, and the XCD 35-75 zoom lens

Introducing the X1D II 50C, XCD 35-75 zoom lens, Phocus Mobile 2, and revealing details of the upcoming CFV II 50C digital back and 907X camera body.

Following the revolutionary introduction of the world’s first mirrorless medium format digital camera, the X1D-50c, Hasselblad introduces new additions to its product portfolio that bring the joy of medium format photography to image makers with the capabilities to support their creative endeavours. This includes the evolved X1D II 50C camera, the eagerly awaited XCD 3,5-4,5/35-75 Zoom Lens and Phocus Mobile 2. In addition, Hasselblad reveals the development details of the upcoming CFV II 50C digital back and 907X camera body. Hasselblad’s newest offerings yet again expand the potential of medium format photography with modularity and flexibility, all while offering the brand’s renowned, stunning image quality.

X1D II 50C – AN EVOLVED MEDIUM FORMAT PHOTOGRAPHY EXPERIENCE
In the pursuit to continue the journey of taking medium format outside of the studio, Hasselblad is pleased to announce the next installment of the X System – the X1D II 50C Mirrorless Medium Format Digital Camera. Dedicated to optimising the X System for a wider audience of creatives, Hasselblad has listened to user feedback and improved upon the first generation with enhanced electronics for a quicker and more intuitive medium format experience.

Preorder the new Hasselblad gear at Adorama, our exclusive affiliate partner.

Continuing in the legacy of being the most portable and lightweight digital medium format camera, the X1D II 50C lets you take the power of medium format in a footprint smaller than most full frame DSLRs in a beautifully designed, compact package. Its large, high resolution 50-megapixel CMOS sensor (43.8 x 32.9 mm) is 1.7 times larger than 35mm full format sensors, packing in huge pixels (5.3 x 5.3 μm) for capturing images with superb tonality. With outstanding colour depth and an impressive dynamic range of 14 stops, which allows for capturing immense details in both shadows and highlights, the photographer is left with plenty of room for adjustment in post-processing. With Hasselblad Natural Colour Solution (HNCS) technology integrated into the camera’s system, exceptional, true-to-life tones are delivered that match what the human eye sees. Building upon the award-winning first generation, the X1D II 50C blends form and function with minimalistic, Scandinavian design aesthetics with a graphite grey exterior and a smooth handling experience with its ergonomic grip. The new X1D II 50C continues to provide creatives with incredible Hasselblad image quality, with 16-bit RAW images and now full resolution JPEGs, in a compact, lightweight design.

Developing upon the first generation of the X System, the X1D II 50C’s upgraded electronic platform includes a higher resolution 3.6-inch 2.36-million-dot touch display, which is physically the largest LCD display currently available on a digital medium format camera. Additionally, the X1D II 50C features a higher resolution enhanced OLED electronic viewfinder (EVF) with 3.69-million dots and a high magnification of 0.87x, letting you see the bigger picture. The much higher resolution of the rear display screen (1024×768) gives a more vivid, true to life image viewing experience.

The X1D II 50C’s live view features a faster refresh rate, reduced shutter lag and black out time between frames, an improved continuous capture rate, and a startup time cut almost in half from the first generation. Building upon the highly-intuitive Hasselblad User Interface (HUI) of the previous model, further refinements have been made to the X1D II 50C to improve the camera’s handling experience, including the ability to access the menu system when looking in the EVF, giving greater usability in the sunniest conditions.

Enabling an even more portable medium format workflow, Hasselblad’s post production solutions now include the new Phocus Mobile 2. Connected via USB-C and Wi-Fi, photographers can transfer RAW and full quality JPEG files directly from the X1D II 50C and edit RAW images on their iPad Pro or iPad Air (2019) while out on the field.

Preorder the new Hasselblad gear at Adorama, our exclusive affiliate partner.

THE NEW XCD 3,5-4,5/35-75 – PRIME LENS PERFORMANCE IN A COMPACT ZOOM
The ninth addition to the X System lens range is the eagerly awaited XCD 3,5-4,5/35-75 Zoom Lens. Delivering the same superb image quality from edge-to-edge as the XCD prime lenses, this extremely high performance, compact mid-range zoom covers moderate wide angle to short telephoto focal lengths. Its internal focusing keeps the lens’ dimensions constant, delivers quick autofocus and additionally keeps the overall weight down. Ideal for shooting anything from wide angle landscapes to portrait images, this lens is perfect for photographers who are looking to keep the amount of equipment they carry when travelling to a minimum but don’t want to compromise on image quality. “This really is the best lens Hasselblad has developed – its performance is extremely high, competing with our prime lenses. I can even go as far to say that it’s probably the best zoom lens currently available on the market,” says Per Nordlund, Hasselblad Lead Optical Designer. Like the rest of the XCD lens range, the XCD 35-75 features an integral central lens shutter, offering exposure times from 68 minutes to 1/2000s with full flash synchronisation throughout.

PHOCUS MOBILE 2 TAKES IMAGE PROCESSING WORKFLOW TO A NEW PORTABLE LEVEL
Expanding the possibilities of the Hasselblad workflow, Phocus Mobile 2 takes the image editing process to a new, portable level. Compatible with the X1D II 50C via either USB-C or Wi-Fi, this application is currently supported on iPad Pro and iPad Air (2019) models, enabling the traveling photographer to have a quicker, more mobile workflow. With Phocus Mobile 2, users can import, edit and rate RAW images and import and rate full quality JPEG images directly on their portable device. In addition, Phocus Mobile 2 supports full quality image export, tethered shooting and direct camera control.

THE CFV II 50C AND 907X CONNECT HASSELBLAD’S PHOTOGRAPHIC HISTORY INTO ONE SYSTEM
Hasselblad proudly announces the development of the modernised CFV II 50C digital back and the brand new 907X camera body, which together will connect Hasselblad’s photographic history into one system.

The CFV II 50C digital back, which will have an outstanding medium format 50-megapixel CMOS sensor (43.8 x 32.9 mm), will enable use with most V System cameras made from 1957 and onwards in addition to third party technical or view cameras. Improving upon the user experience of the previous generations, the CFV II 50C will feature a brilliant tilt screen with full touch support and Hasselblad’s renowned user interface for settings, image review, and menu navigation. Users of previous CFV digital backs will appreciate a new fully-integrated battery, the same used on the X System, which will reduce overall size and with the option to recharge in-camera via the USB-C port. Combining its iconic aesthetics with modern technology, the CFV II 50C gives a nod to Hasselblad’s history combined with the brand’s world-renowned image quality.

Coupling the CFV II 50C with Hasselblad’s smallest medium format camera body ever, the 907X, creates a highly compact package. This combination will offer a truly distinct photographic experience, including the classic waist-level shooting style of the V System enabled by the CFV II 50C’s tilt screen. With the 907X, the photographer will gain access to all of the high-quality X System Lenses in addition to a vast range of Hasselblad optics via adapters, including the H System, V System, and XPan Lenses. In addition, the 907X will enable compatibility with a wide range of third-party adapters and lenses. Planned accessories to beautifully complement the combination include the 907X Control Grip and 907X External Optical Viewfinder.

HASSELBLAD CONTINUES ITS CELEBRATION OF MEDIUM FORMAT ARTISTRY IN JULY 2019
July 2019 marks the 50th anniversary of the first humans landing on the Moon – not only a historic milestone for NASA, but for Hasselblad and photographic history. As the camera selected and built to document the legendary journey, Hasselblad will celebrate this remarkable moment that helped launch the Swedish photography brand to another level. More information will come soon on this exciting commemoration.

The X1D II 50C has an MSRP of € 5000 / $ 5750 / £ 4500 excl. VAT. Delivery in July 2019. Available to order immediately.

The XCD 3,5-4,5/35-75 Zoom Lens has an MSRP of € 4500 / $ 5175 / £ 4050 excl. VAT. Estimated delivery in October 2019. Ordering information will be released shortly before.

Phocus Mobile 2 can be downloaded free of charge by Hasselblad users starting in July 2019.

The CFV II 50C and 907X product information details, including pricing and availability, will be announced later in the year.

Pape

EOS RP
Dec 31, 2018
373
220
maybe hasselblad looks better?
fits better to hand?
Famous camera brand ,not just that film company.?
650gram ,doesnt sound heavy.
Nice big buttons for scandinavian hands.
I dont see why any older gentleman whose got money, would choose fuji instead of hasselblad . Young peoples who would understand latest tech got just debt here :p
 
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Kit.

EOS 6D MK II
Apr 25, 2011
1,235
674
If I am not mistaken, this is the smaller "medium format" sensor size, just like the new Fuji. I have a hard time figuring out why someone would choose this over the Fuji GFX system? (I am not being sarcastic, this is an honest question).
I heard some people prefer surströmming to Nishin (I am being sarcastic, but just a little).
 
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hne

Gear limits your creativity
Jan 8, 2016
301
17
Do you think the 907x is compatible with 1960s film backs? I'm sort of expecting that. It looks pretty much exactly like an SWC and with an adapter you really should be able to use 60 years old lenses. That has to be almost as important a feature as looking good. Which I believe they pretty much nailed.

But I'm not letting go of my canon equipment.
 

Normalnorm

EOS 7D MK II
Dec 25, 2012
522
130
The X1-D II seems to be a much needed update to a conceptually excellent camera.
High res, compact, leaf shutter, larger sensor camera with a growing range of excellent lenses.
The 21mm catches my eye. For the shallow DOF fashionistas, the 80mm f1.9 should get them salivating.
 
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nitram

EOS M50
Jun 14, 2018
39
16
Switzerland
The X1-D II seems to be a much needed update to a conceptually excellent camera.
High res, compact, leaf shutter, larger sensor camera with a growing range of excellent lenses.
The 21mm catches my eye. For the shallow DOF fashionistas, the 80mm f1.9 should get them salivating.
Very much agree with your first two lines. As for the 80mm f/1.9, remember that after converting to its 35mm FF equivalent, it would be a 63mm f/1.5 lens. Compared to a competing Nikon, Canon or Sony lens, I don't know if a Hasselblad or Leica lens would offer better MTF results, higher quality glass or lens coatings. However, what is probably true is that working with a Hasselblad-produced RAW file may be easier than the competition when in the field of color-sensitive reproduction...
 

crazyrunner33

EOS RP
Nov 4, 2011
262
80
If I am not mistaken, this is the smaller "medium format" sensor size, just like the new Fuji. I have a hard time figuring out why someone would choose this over the Fuji GFX system? (I am not being sarcastic, this is an honest question).
Name recognition, people will buy it for that reason. It's likely the very same sensor that's in the Fuji, they both use Sony sensors.
 

RayValdez360

EOS 7D MK II
Jun 6, 2012
409
167
X1D was a flop and this is just a rehash. Hassalblad needs to give this camera up. they arent serious like fuji and it shows.
 
Jun 17, 2017
5
2
Chicago
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If I am not mistaken, this is the smaller "medium format" sensor size, just like the new Fuji. I have a hard time figuring out why someone would choose this over the Fuji GFX system? (I am not being sarcastic, this is an honest question).
The X1D-50c II has a leaf shutter which allows flash sync at 1/2000. This is huge for anyone who does portrait work with strobes. The fuji can only sync at 1/125. HSS can be used with the fuji but it is far less efficient. The leaf shutter is one of the main selling points of hasselblad cameras for those who would use that feature.
 

privatebydesign

Would you take advice from a cartoons stuffed toy?
Jan 29, 2011
7,771
852
119
The X1D-50c II has a leaf shutter which allows flash sync at 1/2000. This is huge for anyone who does portrait work with strobes. The fuji can only sync at 1/125. HSS can be used with the fuji but it is far less efficient. The leaf shutter is one of the main selling points of hasselblad cameras for those who would use that feature.
What specific uses is a 1/2000 flash sync speed when there isn’t a flash made that outputs any kind of decent power in 1/2000 of a second. Even big very expensive head and block flash systems have flash durations at decent power levels in the 1/500-1/1000 range, I specifically invested in the PCB Einstein range because of their very fast flash durations but at full power they are 1/320.


Further, when using a leaf shutter the shutter itself acts as a second aperture, think about it, they are doing exactly the same thing one sequentially during the exposure and one set up before the exposure. This has implications for depth of field control and diffraction control especially on the edges of the frame, and vignetting.

The only thing i can think of studio based is if you were stuck at a high base iso (XCD goes to 100) and you had little control over your ambient (not the case in any decent studio setup) and you wanted to shoot very narrow dof, but the fastest you get in XCD is f1.9, most lenses are maximum 2.8 and 3.5.

I just don’t see the functional advantage to a leaf shutter at this point, throw in the fact that they make the lenses very expensive and comparatively fragile they look like an early 1900’s answer to a 21st century problem. Hasselblad should be leading with a good global shutter solution and the lenses should be half the price and complexity.

As a point of reference I have several leaf shutter lenses in the studio and I have never found the faster sync speed to give me a practical advantage over 1/250.
 
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Kit.

EOS 6D MK II
Apr 25, 2011
1,235
674
What specific uses is a 1/2000 flash sync speed when there isn’t a flash made that outputs any kind of decent power in 1/2000 of a second.
My ~20 years old 550EX has 0.2ms or shorter flash duration, according to its specification.

As a point of reference I have several leaf shutter lenses in the studio and I have never found the faster sync speed to give me a practical advantage over 1/250.
It's not for studio. It's for fill flash under sunlight.
 
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privatebydesign

Would you take advice from a cartoons stuffed toy?
Jan 29, 2011
7,771
852
119
0.2ms is 1/5000 of a second. That figure is incorrect for a full power discharge, even a t.5 time, from a 550EX. The 580EX, which was essentially the same as the 550, takes 1/250 sec full power duration , it’s not until 1/4 power that the flash duration goes down to 1/2000. My question was point me to a flash that will give me decent power at 1/2000 sec and i’ll agree that a 1/2000 sync speed is useful. https://agock.com/2012/01/flash-durations-small-strobes/

The post I was commenting on said, specifically, “This is huge for anyone who does portrait work with strobes.” I was asking for specific scenarios, we were not talking about speedlites although I like them far more than many people seem to.
 
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Graphic.Artifacts

EOS 7D MK II
Aug 1, 2017
421
243
That CFV II 50C digital back looks interesting if they can hold the price down. Even at hipster inflated prices you can still get a pretty nice Hasselblad 500C/M for a $500 or so if you shop around. Downside is that 50MP sensor is a bit dated compare to Sony's latest offerings.
 

Kit.

EOS 6D MK II
Apr 25, 2011
1,235
674
0.2ms is 1/5000 of a second. That figure is incorrect for a full power discharge, even a t.5 time, from a 550EX.
That's from the official specification, though.

Besides, you don't need full power output for fill flash if you don't need HSS. You have GN12.5 (in meters) for the 80mm flash zoom at 1/16 of full power, which means you have pretty decent burst capability. With HSS at 1/1000, you will get the same GN for just a single full-power shot.