The Camera with a Digital Heart and an Analog Soul
October 24, 2018 – Leica Camera transports the analog experience into the world of digital photography with the introduction of the Leica M10-D. The Leica M10-D combines the benefits of a digital M camera with an unprecedented approach to rediscovering the magic of an analog photographic experience, now augmented with mobile connectivity.
The ultimate experiential camera, the Leica M10-D is inspired by the discreet M10-P. In addition to incorporating the M10-P’s signature near-silent mechanical shutter and classic script logo branding on the top plate, the Leica M10-D’s monitor screen has been purposefully omitted from the camera body, freeing photographers from all distractions and allowing them to always focus on capturing the moment, rather than the camera itself. In lieu of the screen on the back of the camera is a new control ring for switching the camera on and off, with a dedicated hardware setting for activating Wi-Fi – a key piece to modernizing the analog-inspired workflow of the M10-D. Within the rear control ring is a mechanical dial for exposure compensation adjustments, a first for digital M models, harkening back to the ISO film sensitivity dial seen on classic analog M-Cameras.
In keeping with the mechanical spirit, all essential exposure settings on the Leica M10-D are made with mechanical controls. To further enhance the analog look and experience of this camera, the Leica M10-D features an integrated fold-out thumb rest, reminiscent of a classic film advance lever, which aids in the ergonomics and handling of the camera – especially when shooting one-handed. The optional Visoflex electronic viewfinder can also be used with the Leica M10-D to bridge the gap between analog and digital experiences by way of live view capture, and for easier use of wide-angle and telephoto lenses. When paired with the camera’s improved rangefinder and larger field of view, an innovation from the Leica M10, the Leica M10-D and Visoflex allow photographers to truly see the bigger picture from any angle.
With the soul of an analog camera at its core, the M10-D combines perfectly with the brand new Leica FOTOS app to transcend a solely classic shooting style and provide many of the features and functions offered by a modern, high-performance digital camera. By quickly switching the camera to the on position with Wi-Fi, the M10-D can seamlessly connect to an iOS or Android device, making it the perfect hybrid of analog feel and digital connectivity. The Leica FOTOS app allows easy use of the camera when on the go by enabling streamlined portable viewing, sharing of images and the selection of core camera settings. The app can also provide exposure settings and can be used as a remote viewfinder and camera shutter in live view mode. All personalized settings made from the app are saved and stored in the camera, enabling photographers to configure and custom tailor the Leica M10-D to meet their specific needs. The Leica FOTOS app can also be used to transfer pictures to iOS and Android devices for sharing in social media channels and saving to a personal photostream. With the Leica M10-D and the Leica FOTOS app, photographers can choose how analog or how digital they want their photographic experience to be, ensuring they find the perfect balance for their everyday journey in photography.
The Leica M10-D will be on sale beginning today at Leica Stores, Boutiques and Dealers for $7,995. The Leica FOTOS App will also be available as a free download from the Google Play Store™ and the Apple App Store™ on the same date.