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    Industry News: Sony teases a major alpha mirrorless announcement

    By Updated:88 Comments1 Min Read Industry News

    It looks like Sony is getting ready to announce its first 8K mirrorless camera on January 26, 2021. Most people seem to be expecting an Alpha a9 III/flagship mirrorless camera.

     

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    Rumoured specifications are still hard to come by at this time, but this announcement has all the feeling of a new flagship camera for Sony.

    All that has really been reported is that new camera will shoot 8K30p, have a 50mp full-frame sensor and will be priced around $5000USD. I would expect some overlap of features to the a7s III.

    Photo Rumors reported the following specifications last year.

    •  Bigger and truly pro body
    •  9.44M dots EVF
    •  Newly developed sensor
    •  8K video recording with no overheating
    •  Dual card slots
    •  New menu systems from A7S3
    •  IBIS with Steady shot active mode
    • Everything about this camera is new
    • Price 5,999$

    Go to discussion...

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    88 comments

    1. I think this is the rumored camera from Sony that was going to launch in Q1. Not the most ideal time for a camera launch or any launch right now given that at least in my territory, all the usual on site events are cancelled until what looks like the summer or later. I'm hoping it has 4K60 along with color profiles and if so would be a much better match for my A7S3. After using the new UI redesign, going back to the old cluttered Sony menu system on my other Sony cameras is painful.
    3. Canon is *******! Isn't it? ;)

      Edit, Jan. 27th:
      This post is somehow modified and displays something else than I wrote.
      If jokes are no longer allowed, if a word like "d_o_o_m_e_d" is censored and changed to "the best" I really wonder what is going on in this forum. :mad:
    4. " that new camera will shoot 8K30p, have a 50mp full-frame sensor and will be priced around $5000USD."

      Are we talking about the R5?

      No. The R5 was a disaster camera with a disaster rollout. Just ask most Sony fanboys AND most youtube creators. The Sony release will be hailed as revolutionary, even though the feature set will be R5-like for more $.
    6. I wonder if it will still have the 2005 dvd player menu system.
      Huh? The menu layout is practically identical on my A9II compared to my R5....ie colour coded headers with lists of things under them and multiple pages per color coded headers. Really the only difference is the Sony has way more pages...guess why...because it can do way more things and has way more customization. I'll take longer menus over less features any day.
      But we've already seen the new Sony menu system in the A7SIII so obviously if this is a flagship camera in either 7 or 9 lineup it will have the new XR processor and the new menu.
    7. But one thing is clear: Canon will have to get a bit bump on resolution, if they want not to be third... This body has 30MP more than my owned 1DXIII.
      And, be sure, it is as fast as its predecessor . With two ultrafast cards and an ultralong batterylifetime.
      I am no Sony fan, despite I own a lot of their equipment (and some of my grand-grand-children work for them), it is hard no neglect their produc-niches (200-600 light and handy with 61MP) and their better lens pricing.

      I am willed to pay 7000bugs for an R1 with an superfast and evolved AF at, let us say, 40-45MP
    8. Huh? The menu layout is practically identical on my A9II compared to my R5....ie colour coded headers with lists of things under them and multiple pages per color coded headers. Really the only difference is the Sony has way more pages...guess why...because it can do way more things and has way more customization. I'll take longer menus over less features any day.
      But we've already seen the new Sony menu system in the A7SIII so obviously if this is a flagship camera in either 7 or 9 lineup it will have the new XR processor and the new menu.
      Yes, indeed you are right. Ways better.
      But interestingly some customers would like to see an more rounded font on the sony. Also an more rounded body - that would be an optical benefit.
    10. Huh? The menu layout is practically identical on my A9II compared to my R5....ie colour coded headers with lists of things under them and multiple pages per color coded headers. Really the only difference is the Sony has way more pages...guess why...because it can do way more things and has way more customization. I'll take longer menus over less features any day.
      But we've already seen the new Sony menu system in the A7SIII so obviously if this is a flagship camera in either 7 or 9 lineup it will have the new XR processor and the new menu.

      I have to disagree. I rented the A7s III just for a review on SD cards, and it has the newer interface. I was able to compare it to the A9II, a copy of which I owned as my main shooter for quite a while. It was a fascinating experience, going back from the R5, back to old Sony interface, and then the new Sony interface. I found both pretty painful. I'm sure it has a lot to do with me losing familiarity with the old Sony interface over the past half year. But I'll say that grabbing a Panasonic S1R for this same project or when I first picked up my new R5 took no adjustment at all. Heck I rented a Nikon Z7 II for the same project, and it was my very first experience using a Nikon menu, and it was much easier than the Sony.

      I say all this in the context of having a great love of the Sony cameras. They're fantastic in almost all ways.

      The newer Sony interface is improved primarily because the increased resolution of the screen allows for another layer of organization. That was half the battle. The other half (putting things in random places with random names and avoiding grouping things that are related to each other) is almost as much a problem now.
    12. But one thing is clear: Canon will have to get a bit bump on resolution, if they want not to be third... This body has 30MP more than my owned 1DXIII.
      And, be sure, it is as fast as its predecessor . With two ultrafast cards and an ultralong batterylifetime.
      I am no Sony fan, despite I own a lot of their equipment (and some of my grand-grand-children work for them), it is hard no neglect their produc-niches (200-600 light and handy with 61MP) and their better lens pricing.

      I am willed to pay 7000bugs for an R1 with an superfast and evolved AF at, let us say, 40-45MP
      You bring up a good point - this could be a mistake by Sony. Historically, as it has been reported anyway, the PJ/sports crowd that buys these cameras in bulk have asked for a lower MP count, in order to limit bandwidth usage at events or via cellular hot spotting where they need to transmit images back to home base in near real time. When hundreds of folks are doing this at the same time, it makes for a bogged down network. Particularly when the vast majority of images taken are shared only digitally the extra MP don't mean much.

      perhaps its really and R5 competitor in a pro body with the extra space used to help with heat dissipation. Or perhaps they'll have a second body with a more desirable mp count for the usual pro body audience. Or perhaps they just don't quite know the pro body game as well as Canon and Nikon, as they haven't fully played in that space before (not that they didn't have other capable cameras).

      Its fun to speculate.

      -Brian
    14. Sony are timing their announcement of this as a spoiler. Because the next day Fuji is introducing their new 100 MP Medium Format beast. In a body lighter than their 50 MP medium format cameras . IBIS, DSLR type body, PSAM dial etc etc.

      All for the same money as the Sony.

      I gather most Fuji 100 MP purchaser are coming from FF users from other brands.
    15. 8K requires less than 50Mp, so will 8K be slightly cropped in this camera?

      More than slightly less, DCI 8K requires 42MP, UHD 8K requires 39MP. Sony doesn't do DCI formats so it would be UHD 8K and that would be mean more than a slight crop 1.13x crop. Of course we don't know the actual reasolution but given they have a very high performance stacked 48.9MP sensor the IMX313 I would assume that's the logical choice unless they are going to use a new undisclosed sensor.
    16. Good to see Sony might start takin their pro bodies seriously. If it is indeed a proper gripped body, perhaps they feel threatened by the upcoming Z9 and R1. But I fear that the tiny mount is going to bit them when Canon and Nik will be rolling f/1.2 and better primes that are about as optically perfect as you can get.
    18. Philip bloom is suggesting it might be a new 100MP 8K shooting Medium format camera. Perhaps a true Medium Format sized sensor... The first of a new series of Alpha cameras. The first of the new Alpha One series. All I can say is if this is true is holy $h!t!!!

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