Video Capabilities Will Be at the Heart of All Future Canon Prosumer Camera Bodies [CR2]

We're told a big selling point of all future Canon prosumer camera bodies will be video capabilities. Internally Canon has had a lot of discussion about improving the perceived feature set of prosumer cameras to match the likes of Sony and Panasonic.

We consider a prosumer DSLR to be anything EOS 7D Mark II and up. That said, we don't think Canon has anything currently we'd consider prosumer in the mirrorless space, as much as I like the EOS M5 and EOS M50. Feel free to disagree on the latter.

The source claims that Canon no longer wants to lose the “spec war” with their future camera releases. This way of thinking is trickling down to various Canon subsidiaries around the globe to prepare for the changes coming.

As we mentioned yesterday, there's likely going to be an accelerated product development cycle over the next 18-24 months, and video will be central to it.