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United Kingdom, Republic of Ireland, 28th August 2014 – Canon today announces details of its presence at photokina 2014, unveiling its most interactive environment ever at the world’s largest photography and imaging show. Designed around helping photographers immerse themselves in the latest technologies, Canon’s programme at the show will offer visitors a digital imaging experience that highlights its industry leading range of products and services.
Canon’s stand at photokina 2014 will be dedicated to the journey of capturing a moment or memory. Within an open, free-roam environment, visitors will be invited to undertake shooting challenges, with experts on-hand to guide them along the way. The experiential event will go far beyond simple touch and try demonstrations, and instead provide the opportunity to truly experience the Canon range.
The stand will also feature live presentation sessions with Canon’s world famous photography ambassadors. Presenters will include landscape and travel photographer David Noton, photojournalist and documentary filmmaker Ulla Lohmann, and action shooter Richard Walch, with each providing first-hand accounts of how Canon products help them to realise their individual visions. Furthermore, Canon Explorer Jörg Kyas will be taking on interactive challenges set by visitors – providing a unique way for enthusiasts to learn about new styles or techniques.
In addition, Canon’s custom-designed platform for managing and sharing a world of images, irista, will be demonstrated, highlighting Canon’s dedication to furthering the capabilities of digital services. Visitors will also be able to browse Canon equipment and piece together their own ‘virtual kitbag’ using touchscreen tables placed around the stand.
“photokina 2014 for us is about immersing customers in a world of exciting imaging possibilities,” said Alessandro Stanzani, Head of Consumer Imaging, Canon Europe. “We’re creating an experiential environment that will challenge visitors to think much more deeply about their photography. Our photokina presence will demonstrate the very best in product and service innovation as we encourage photography explorers to truly engage with the Canon brand.”
To allow attendees the opportunity to retain their experience, Canon Live Pass RFID cards will be supplied to allow visitors to scan in at key points around the stand in order to create a souvenir site which is tailored to their interest areas, and to which they can refer after the show. Those not attending can keep up to speed via the official Canon Europe YouTube channel, where videos will provide a summary of each day’s events. Alternatively, the action can be followed live on Facebook or on Twitter / #CanonPhotokina. A virtual tour of the Canon experience and other Canon photokina content will be available on the dedicated photokina website.