Close Menu

    Canon Executive interview at CP+ 2024

    By Updated:24 Comments4 Mins Read Canon Business General
    pickup photo pc 1536x517 - Canon Executive interview at CP+ 2024

    Phototrend, a French internet publication interviewed Canon's executives. Canon said a lot on a wide-ranging bunch of subjects. I'm just going to report and let you come to your conclusions.

    Canon mentioned that they hold a 48% market share globally but stated that it's impossible to determine what their full-frame market share is, and that the data doesn't exist globally.

    Canon also mentioned that they are looking to expand their APS-C lens lineup.

    About third-party and RF lenses it sounds like Canon is specifically looking for third parties to fill lineup holes they have no interest in filling themselves, but as should be expected it sounds like both parties are under non-disclosure agreements.

    I want to clarify that as we speak, there are no third-party RF lenses with autofocus available. As you know, we have not adopted an open strategy.

    That said, although we have more than 40 lenses available in our catalog, we need diversity in our offering to satisfy customer needs. This means that we are currently communicating a lot more than last year with third-party manufacturers.

    All I can say for now is that we have a confidentiality agreement with other manufacturers regarding the type of lenses to be released or their positioning in the market. But I can't say anything more.

    You may be the hundredth person to ask me this question about the RF mount and third-party optics manufacturers.

    Canon also mentions that they don't think third-party companies can make lenses as good as Canon can.

    From our side, we have all the information related to the body, including the specifications and optical performance of the lens. So I think there is a limit to what a company that only makes lenses can do.

    Canon seems to hint at more Z power zoom lenses, as much as Canon CEOs hint at anything

    Now, after this launch, we will once again look to our consumers and listen to them to determine what the right product and the right combination of technologies might be.

    Canon goes on to mention their work in AI and also virtual reality and how they feel that will be in the future. Without a doubt, I see a lot of virtual reality patent applications from Canon, dealing with augmented reality or headsets. Probably nearly as much as I see them working with automotive systems. I'm also curious why they never mention their work in automotive, but that is probably not as cool as new AI and Mixed/Virtual reality topics.

    Canon seems to not be that interested in global shutters in Canon's camera lineup.

    there are negative points and the image quality is affected. Sensitivity management is not very good and the dynamic range is less extensive. And I think we would have difficulty optimizing this, because of the very complex structure of this type of sensor.

    One thing I agree with in terms of global shutters is what they stated here about professionals needing global shutters;

    if we have to integrate this into our flagship product, our flagship , we want to have complete technology. philosophy.

    For the most part, I never thought Canon chased specifications that much – with image quality or camera quality weaknesses. Outside of a few engineering flubs, their cameras have mostly tried to march forward in terms of capability and in conjunction with that – their expectation of image quality. I have long held that as a deep philosophy in Canon (and for that matter – Nikon as well).

    To wrap up this article;

    Speaking of models, what is the status of the EOS M mount? Do you have any information on this system?
    ‌ Tetsuji Kiyomi: Last year we launched the R50 and R100. However, EOS M bodies are also very compact. Maintaining commercialization depends on the market today.

    I think Canon should speak far more clearly on this subject, but here we are. You can read the full article here from phototrend. They also did quite a bit of CP+ articles from various manufacturers, well worth the read.

    Source: Phototrend.fr

    Some of our articles may include affiliate links. If you purchase through these links, we may earn an affiliate commission at no extra cost to you.

    Go to discussion...

    Share.

    Related Posts

    24 comments

    1. On Canon's official attitude to 3rd party lens manufacturers: "we have not adopted an open strategy" - in case there was still any lingering doubt?

      But he seems to confirm that there are deals coming, especially for RF-S lenses, which has got to be a good thing.
    2. They also talk about the R1 and it being an Olympic year at the end of the article; from my reading, it was strongly suggested that certain photographers already have the camera and are getting acclimated to it for use at the Olympics. Also, since some people are still holding onto hope for a global shutter, the Canon exec was pretty explicit that it won’t because there are big disadvantages to the technology, especially for implementation in a flagship model.
    3. They also talk about the R1 and it being an Olympic year at the end of the article; from my reading, it was strongly suggested that certain photographers already have the camera and are getting acclimated to it for use at the Olympics. Also, since some people are still holding onto hope for a global shutter, the Canon exec was pretty explicit that it won’t because there are big disadvantages, especially for a flagship model.
      There was a bit where he said, paraphrasing a bit: “but maybe we are super awesome and solve those issues!”
      There is enough vagueness in their responses to read almost anything into it.
    4. There was a bit where he said, paraphrasing a bit: “but maybe we are super awesome and solve those issues!”
      There is enough vagueness in their responses to read almost anything into it.

      I disagree. In my view, he was pretty clear.

      …there are negative points and the quality of the image is affected. The sensitivity management is not very good and the dynamic range is less extensive. And I think we would have difficulty optimizing this, because of the very complex structure of this type of sensor.

      Of course, in the future, we will consider whether or not to incorporate these elements, depending on the balance we can find between the advantages and disadvantages. We will therefore have to weigh the pros and cons to determine whether we should take them into account for our future products.

      Some professionals say they make fun of having an image with noise, if they can capture a photo without distortion or using a high-speed flash. They therefore accept certain compromises. What do you answer them?​

      Yasuhiko Shiomi: I am aware of the voices that are being raised to say that they can compromise on one point.

      But, if we have to integrate this on our flagship product, our flagship, we want to have complete technology. Thus, image quality is not a point on which we could compromise, it is our philosophy.
    5. As far as APS-C lenses are concerned:

      Canon exec: But again, it all depends on what the customers want, what they are asking for.

      Im pretty sure many asked for constant aperture or higher quality zooms already.

      Canon exec: But if you look at full-frame lenses, we have an extensive range, and they can all be used on APS-C bodies.

      Same old answer. We dont care, just use full frame lenses.
    6. As far as APS-C lenses are concerned:

      Canon exec: But again, it all depends on what the customers want, what they are asking for.

      Im pretty sure many asked for constant aperture or higher quality zooms already.
      How many, relative to the millions of APS-C cameras that Canon sells each year? I suspect that what most of the APS-C market wants is inexpensive lenses with good quality, and that most APS-C buyers care far more about focal length than aperture (to the extent they even understand the latter).

      Fuji has concentrated on high-end APS-C users, with a very nice range of constant aperture and high quality zooms. They have been and remain a minor player in the digital camera market, struggling to break 6% share as Canon hovers close to the 50% mark.

      Same old answer.
      Yes, the same old answer: Canon knows the market better than you.
    7. Also, since some people are still holding onto hope for a global shutter, the Canon exec was pretty explicit that it won’t because there are big disadvantages to the technology, especially for implementation in a flagship model.
      DPR has an article with the title "Sony a9 III: Global shutter comes with an image quality cost", not something that Canon would want in a flagship camera.
    8. DPR has an article with the title "Sony a9 III: Global shutter comes with an image quality cost", not something that Canon would want in a flagship camera.
      Don't you mean not want to repeat? DPR said plenty about the poor image quality (defined as 1-2 stops less DR at base ISO than others) of several Canon cameras, including the flagship 1D X.
    9. There was a bit where he said, paraphrasing a bit: “but maybe we are super awesome and solve those issues!”
      There is enough vagueness in their responses to read almost anything into it.
      It's like a horoscope in that regard
    10. It's like a horoscope in that regard
      Canon was named after the goddess Kwanon, so a horoscope might help;). And maybe that is the reason why Canon does not provide roadmaps.
    11. If you can read French, go to the original, a lot was lost in translation. They mention for instance a rumor according to which Sigmas could have been made in RF mount already in February. Maybe in March ???:unsure:
      Is Phototrend reliable? Who knows...
    12. Canon was named after the goddess Kwanon, so a horoscope might help;). And maybe that is the reason why Canon does not provide roadmaps.
      No chance, roadkill entrails have proven to be far more reliable. The saw the RF 1,2/35 coming, even before Canon! ;)
    13. If you can read French, go to the original, a lot was lost in translation. They mention for instance a rumor according to which Sigmas could have been made in RF mount already in February. Maybe in March ???:unsure:
      Is Phototrend reliable? Who knows...
      Phototrend has been able to ask pertinent questions to a lot of the big players in previous years. As expected, they get verbose non-answers most of the time :(
      So it’s not really a matter of them being reliable, it’s a matter of how they parse the answers. And how well google translate works when Anglophones want to know what phototrend reported!
    14. Canon also mentions that they don't think third-party companies can make lenses as good as Canon can.
      Oh. Yes. Absolutely.

      So why "we're not adopting an open strategy"? Just let third party companies humiliate themselves with horrible lenses, with slow and inconsistent AF and poor optical performance.

      Geez...
    17. However, EOS M bodies are also very compact. Maintaining commercialization depends on the market today

      What does this mean?
      I wish they'd make an R50 sized body with high-end specs.
    18. Oh. Yes. Absolutely.

      So why "we're not adopting an open strategy"? Just let third party companies humiliate themselves with horrible lenses, with slow and inconsistent AF and poor optical performance.

      Geez...
      I guess they meant Tamron, not Sigma...
    19. They also talk about the R1 and it being an Olympic year at the end of the article; from my reading, it was strongly suggested that certain photographers already have the camera and are getting acclimated to it for use at the Olympics. Also, since some people are still holding onto hope for a global shutter, the Canon exec was pretty explicit that it won’t because there are big disadvantages to the technology, especially for implementation in a flagship model.
      I agree with your assessment. It was very clear that the R1 will be at the Olympics, but they would not say when it would be released. Canon also clearly stated that on a flagship product that they would not sacrifice image quality and at this stage global shutter has too many negatives with regards to image quality. The next 3-6 months are going to be interesting.

    Leave a comment

    Please log in to your forum account to comment