Canon continues to release content creator kits for certain cameras, so there must be some value in these bundles.
The Canon EOS R8 Content Creator Kit will hit stores on July 12, 2023. When you buy this kit, you save about $200 over buying the items separately.
Canon EOS R8 Content Creator Kit
Preorder – Canon EOS R8 Content Creator Kit $1899
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$300 lens
10% discount
Doesn't make much sense to me...