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Over the last couple of years, there have been rumblings that Canon would replace the Canon EF 300mm f/2.8L IS USM II with a zoom instead of a prime for the RF mount, and it looks like it's finally coming in the near future.
It's being reported that Canon's next big white lens will be the Canon RF 100-300mm f/2.8L IS USM. We should see this lens announced in the next couple of weeks.
The rumored price of the Canon RF 100-300mm f/2.8L IS USM will be $9499 USD.
Canon RF 100-300mm f/2.8L IS USM
- Canon RF100-300mm F2.8 L IS USM: $9499
- Lens Hood ET-124: $650
- Lens Cap E-112: $25
More to come…



(Even though I can't afford it...)
now all I need is to win the lottery 😢
I'd buy every lens that Canon makes, if I had the dosh...
"It costs more than 1.2 million and it would be nice if it had a built-in teleconverter. Although it is a zoom, it will surpass the depiction of EF Sannippa. It's a selfish imagination, but it seems to be compactly organized."
"I think that the old sannippa position is now yonnippa. The added value of zoom is attractive."
Oh, wait, there are no more photography departments. Maybe someone should tell Canon.
Basically nothing I feel I "need" right now.
How about a 100-300/2.8 with a built-in 2x extender!!!