Canon Shows off New Concept Camera at CP+ 2026
- EOS Bodies
- 55 Replies
Canon needs to maximise shareholder profits and maintain customer satisfaction.I was just wondering what could sway Canon in either lowering some prices - the VCM line is overly expensive in my opinion - and/or let 3rd party lenses on the RF mount: as corporations understand only money, I see financial setback as the only factor. As said, just daydreaming![]()
In the ~7 years of RF mount, Canon hasn't seen significant financial pressure to modify their strategy. I'm not sure what would need to happen to shift the needle enough to change that strategy despite the internet outrage echo chamber of not allowing 3rd party AF FF lenses.
Nikon priced the Z9/Z8 significantly cheaper than the Sony/Canon pro bodies but it hasn't helped them win more market share or significant positive financial results. Great for consumers but at the end of the day, an OEM with a strong balance sheet will bring lots of goodies to the table in the future than one that can't afford it.
Canon allows 3rd party APS-C lenses on RF mount today.
They don't allow RF mount FF lenses with AF today. It is their option whether Canon will allow it in the future or not.
It is also Sigma etc choice whether to release EF mount or RF mount in manual focus (or RF mount with EF protocols).
Yes, it would help consumers with more choice but remove profits from Canon unless they sell more bodies as part of the deal. Alternatively, the 3rd party RF mount lenses could be more expensive than L mount etc due to Canon's licensing costs.
Canon released a compelling (for a bunch of people) set of f1/4 VCM lenses at a certain price.
The initial list price has to allow for tariffs and Canon Europe's bid for extreme profits.
Using rebates or discounting is a much simpler option to "lower" prices and tempt more sales to offset the profit decrease.
Let's also not forget the advantage in the US for refurbished products that doesn't exist in other markets which would be considered lowering prices.
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