In FF sales in some markets they absolutely were losing market share. The R5/R6 definitely bolstered their position, no doubt, but times are changing. That can't be denied. More people are relying on their phones versus buying entry-level cameras, where Canon has dominated for years. Yes, historically Canon has managed to make enough moves to stay in front, but IMHO I think times are historically different than many years past. I don't think Canon can stick to their same strategies and continue to see long-term success. In my eyes Canon is already doing things different; five years ago the R6 wouldn't have the same AF system and dual-card slots as the R5, we both know that! I don't think Canon will become a Sony-type company any time soon (e.g. releasing cameras on what feels like an annual cycle or taking feedback from us mere mortals and implementing features into new cameras) but I 100% believe Canon's strategies today are changing from what they've historically been.