Canon Camera Sales Down in Q2, Imaging Revenue Up
- By deleteme
- Canon General
- 44 Replies
The problem with photo enthusiasts analyzing these numbers is that they bring their narrow views about their hobby to the issue.
The reason that compact camera sales have fallen is that phones are the camera of choice for the enormous market that is the casual user.
They do not care about any of the issues that the hobbyist cares about. They want the photo to "come out". And they do on even the most rudimentary phones. The phone is their display and their album. More than that might be nice but not worth spending anything for. Their stuff already looks good on FB so why bother?
The real concern is the evolution of the higher end products that enthusiasts and pros DO buy. Canon has already shown us their pro-active strategy on this front in the form of the higher prices on new lenses and other accessories. They are already pricing for the low volume market they see developing.
That is why their profits are not dropping precipitously while sales of small cameras are.
The reason that compact camera sales have fallen is that phones are the camera of choice for the enormous market that is the casual user.
They do not care about any of the issues that the hobbyist cares about. They want the photo to "come out". And they do on even the most rudimentary phones. The phone is their display and their album. More than that might be nice but not worth spending anything for. Their stuff already looks good on FB so why bother?
The real concern is the evolution of the higher end products that enthusiasts and pros DO buy. Canon has already shown us their pro-active strategy on this front in the form of the higher prices on new lenses and other accessories. They are already pricing for the low volume market they see developing.
That is why their profits are not dropping precipitously while sales of small cameras are.
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