<em>The Contest Opens February 25, Inviting Consumers of All Skill Levels to Submit Trailers of Their Everyday Life Moments</em></p>
<p><b>NEW YORK, N.Y., February 17, 2015</b> – Canon U.S.A. Inc., a leader in digital imaging solutions, announced that actor, Josh Hutcherson, star of The Hunger Games franchise, has partnered with Canon U.S.A. Inc. and Ron Howard for Project Imagination: The Trailer, and for the first time ever, anyone’s life moments can become a movie trailer and inspire a Hollywood film. The user-generated experiment invites consumers of all skill levels to create and submit trailers of their everyday life moments, resulting in one winning trailer selected by Ron Howard and Josh Hutcherson, which will ultimately inspire a short film in which Hutcherson will star and produce.</p>
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“Josh Hutcherson is going to be a great addition, empowering a whole new generation to pick up a camera and realize they are far more creative than they give themselves credit for in their everyday life moments,” said Ron Howard. “I encourage people to really have fun with their storytelling; who knows, the kid’s birthday party might end up looking like a horror film or a trailer for a fantastic thriller that could truly captivate us.”</p>
<p>“I’m fascinated by filmmaking and recently sat down with Ron Howard to hear about the history of Project Imagination,” said Josh Hutcherson. “The creative process truly excites me, as does officially joining the cast of Canon’s Project Imagination: The Trailer. I’m really looking forward to starring in a film inspired by user-generated trailer submissions.”</p>
<p>Submissions will open on February 25 at <a href="http://imagination.usa.canon.com/" target="_blank" rel="nofollow">imagination.usa.canon.com</a>. Until then, consumers can visit the website and get inspired by watching “The Trailer of Your Life” – a 45-second trailer about the project, leveraging everyday footage from everyday consumers. The site also includes Ron Howard’s tips for creating trailers.</p>
<p>Project Imagination: The Trailer marks Ron Howard’s third time partnering with Canon, a brand that aligns with his conviction that people’s everyday lives are visually and cinematically worth recording.</p>
<p>“We’re delighted to continue our great partnership with Ron Howard and welcome Josh Hutcherson to the project,” said Yuichi Ishizuka, president and COO Canon U.S.A.</p>
<p>via [<a href="http://www.the-digital-picture.com/News/News-Post.aspx?News=14526" target="_blank">TDP</a>] & [<a href="http://usa.canon.com/cusa/about_canon?pageKeyCode=pressreldetail&docId=0901e02480e6578f" target="_blank">CUSA</a>]</p>
<p><strong><span style="color: #ff0000;">c</span>r</strong></p>

We’re told the next Art series lens from Sigma will be an 85mm f/1.4 DG HSM Art. However, it’s not coming any time soon. There’s still a small possibility that a new 135mm Art series lens will arrive first, but Sigma feels there will be a higher sales volume likelihood with the 85mm focal length, and will do their best to get it to market first.</p>
<p>A new 24-70 f/2.8 OS DG HSM Art is also a possibility, as the chance of an f/2 version has diminished due to costs of development and production. One of Sigma’s biggest marketing strategies is a significantly lower price than the Canon or Nikon version of a lens. That just wouldn’t be possible with an f/2 wide angle zoom for a full frame camera. One example of a lens that hasn’t done well because it wasn’t cheaper than the comparative Canon has been the <a href="http://www.canonrumors.com/2015/01/sigma-24-105-f4-dg-os-discontinued/" target="_blank">possibly discontinued 24-105mm f/4 DG OS Art.</a> Yes it would be a stop faster, but would people spend more on a Sigma lens that is a stop faster than the Canon of equal focal length? A stabilized f/2.8 Art version could probably be made for far less money and would carry much less risk for Sigma.</p>
<p><strong><span style="color: #ff0000;">c</span>r</strong></p>

Contrary to my previous post, Imaging Resource has posted what is a very good interview with Yasuhiko Shiomi (Senior General Manager, ICP Development Center 2), Yoshiyuki Mizoguchi (Group Executive, ICP Group 3) and Naoya Kaneda (Senior General Manager, ICP Development Center 1), all from the Image Communication Products Operations division at Canon Inc.</p>
<p>They cover an array of topics, such as autofocus, mirrorless, the video performance of the new EOS 5Ds, & EOS 5Ds R as well as their commitment to lens development.</p>
<p><strong>This could be good news for 5D Mark IV development for videographers…

</strong></p>
<blockquote>
<p class="spacer"><strong>DE: </strong>Okay. Switching to the EOS 5DS and 5DS R, the EOS 5D Mark III is the best SLR we’ve ever seen when it comes to avoiding moiré in video. Will the new full-frame 5DS and 5DS R have the same pixel re-sampling technology as the 5D III, or are there just too many pixels to cope with to do that, even with dual DIGIC 6 processors?</p>
<p><strong>YS</strong><strong>:</strong> The method is a little bit different. Essentially, as you know, the pixel count is higher in the cameras <em>[than in the video stream]</em>. So for that reason we wanted to improve the resolving performance in the videos that these cameras are capable of taking. For that reason, we went with a method that was more appropriate for those needs. So with 5D Mark III, in terms of resolving power resolution, it’s not quite where we wanted it to be, or where we thought it should be. So to kind of resolve that issue, we took steps to address that in the new cameras.</p>
<p><strong>DE:</strong> Ah, right. And so for video resolution, the 5D III is very good at anti-aliasing and no moiré, but you felt it could be sharper.</p>
<p><strong>YS</strong><strong>:</strong> Yeah. We were confident that the moiré would be suppressed. However, we felt the clarity, or the resolution maybe wasn’t where it could have been.</p></blockquote>
<p><strong><a href="http://www.imaging-resource.com/news/2015/02/16/canon-interview-cp-plus-2015-autofocus-full-frame-mirrorless-5ds-video" target="_blank">Read the full interview at Imaging Resource</a></strong></p>
<p><strong><span style="color: #ff0000;">c</span>r</strong></p>

Thom Hogan has written a nice tongue-in-cheek article about engineering and management “interviews” after significant new products have been announced. He was especially turned off by the “t<a href="http://www.canonrumors.com/2015/02/interview-with-head-of-eos-5ds-eos-5ds-r-development/" target="_blank">he key man behind the development of the revolutionary 50.6 Megapixel Canon EOS 5DS…</a>” interview by CPN.</p>
<p>Thom takes the liberty of answering the questions in the interview, but this time with the ‘<em>correct’</em> answers. It’s a fun read.</p>
<p><strong><a href="http://www.dslrbodies.com/newsviews/engineermanagement-intervie.html" target="_blank">Read Thom Hogan’s Commentary</a></strong></p>
<p><strong><span style="color: #ff0000;">c</span>r</strong></p>

<p><b>February 11, 2015</b> – Kenko Tokina USA, Inc. is pleased to announce the Tokina Cinema AT-X 50-135mm T3.0 lens. Tokina engineers created a lens of this focal length that is Parfocal, has dramatically reduced breathing and image shift, and has a de-clicked, 9-bladed, curved iris for beautiful bokeh and precise exposure control. With its 1M close-focus capability, the lens allows you the freedom to capture tight close-ups while maintaining a comfortable distance from your subject.</p>
<p>The Tokina Cinema 50-135mm T3.0 optic is 4K ready and beyond and delivers a highly versatile zoom range in a compact design. The lens has an industry standard 114mm outer front barrel for matt boxes and a 112mm filter threat for mounting filters or other accessories.</p>
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<p><b>Features:</b></p>
<ul>
<li>Parfocal lens design allows you to maintain precise focus while using the zoom control.</li>
<li>Constant T3.0 throughout the 50mm to 135mm zoom range</li>
<li>Reduced breathing so you can focus on the scene and not the lens</li>
<li>Smooth, de-clicked, 9-bladed, curved iris for beautiful out-of-focus areas.</li>
<li>Virtually no image shift when using the zoom control during filming</li>
<li>Aspherical elements and Super-Low Dispersion glass reduce distortion and increase optical performance</li>
<li>4K Image ready</li>
<li>Durable, all-metal cine-style housing with geared manual zoom, focus, and aperture rings for use in follow-focus systems.</li>
<li>Common 114mm front diameter for use with a wide variety of matte boxes and accessories.</li>
<li>Zoom, focus, and iris markings are on both sides of the lens for easy viewing and more mounting/follow-focus options.</li>
<li>LDS (Lens Data System) support is possible</li>
<li>Available Mounts: PL and EF</li>
</ul>
<p><strong><a href="www.bhphotovideo.com/c/product/1118984-REG/tokina_tc_535c_50_135mm_t3_0_cinema_for.html/bi/2466/kbid/3296" target="_blank">Preorder the Tokina 50-135mm t/3.0 at B&H Photo $4499</a></strong></p>
<p>Source: [<a href="http://www.the-digital-picture.com/News/News-Post.aspx?News=14485" target="_blank">TDP</a>]</p>
<p><strong><span style="color: #ff0000;">c</span>r</strong></p>
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