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<strong>Via Lens Rentals


</strong>Roger Cicala from <a href="http://www.lensrentals.com" target="_blank">LensRentals.com</a> has posted his first resolution tests of the Canon EF 24-70 f/4L IS.</p>
<p>He has compared it with the EF 24-70 f/2.8L version 1 and 2, the EF 24-105 f/4L IS as well as the Tamron 24-70 f/2.8VC. All of which will probably get your consideration in a very crowded focal range.</p>
<p>At 24mm, the EF 24-70 f/4L IS is the second best performing lens behind the EF 24-70 f/2.8L II. Mind you, the results are all pretty close. It does look like Canon’s MTF chart of the lens holds up against the others.</p>
<div id="attachment_12557" class="wp-caption aligncenter" style="width: 585px"><a href="http://www.canonrumors.com/wp-content/uploads/2013/01/ef2470f4is24chart1.jpg"><img class="size-full wp-image-12557" alt="EF 24-70 f/4L IS at 24mm Resolution Comparison Chart" src="http://www.canonrumors.com/wp-content/uploads/2013/01/ef2470f4is24chart1.jpg" width="575" height="119" /></a><p class="wp-caption-text">EF 24-70 f/4L IS at 24mm Resolution Comparison Chart</p></div>
<p>At 70mm, none of the lenses are as sharp as they are at 24mm. However, the EF 24-70 f/4L IS is again the 2nd best performing lens by a small amount.</p>
<div id="attachment_12558" class="wp-caption aligncenter" style="width: 585px"><a href="http://www.canonrumors.com/wp-content/uploads/2013/01/ef2470f4is70chart1.jpg"><img class="size-full wp-image-12558" alt="EF 24-70 f/4L IS at 70mm Resolution Comparison Chart" src="http://www.canonrumors.com/wp-content/uploads/2013/01/ef2470f4is70chart1.jpg" width="575" height="120" /></a><p class="wp-caption-text">EF 24-70 f/4L IS at 70mm Resolution Comparison Chart</p></div>
<p><strong>Part of Roger’s Conclusion


</strong><em><b>“</b>Obviously this hasn’t told us a thing about autofocus accuracy, bokeh, or a dozen other things that have to be considered when choosing a lens. Just like you, I’ll be waiting for more complete reviews to tell us about that.</em></p>
<p><em>On the basis of this information, though, I’m . . . well, I don’t know what I am. This is a good lens, but I at the price point I’d probably prefer the f/2.8 of the Tamron VC to the new Canon’s f/4. The macro feature is nice and will certainly pull some people towards the Canon.”</em></p>
<p>Roger also notes that there was quite a bit of variation at 70mm between the 22 copies they tested.</p>
<p><strong><a href="http://www.lensrentals.com/blog/2013/01/canon-24-70-f4-is-resolution-tests" target="_blank">Read the entire article</a> | </strong><a href="http://www.bhphotovideo.com/c/product/898652-USA/Canon_6313b002_EF_24_70mm_f_4_0L_IS.html/bi/2466/kbid/3296" target="_blank"><em><strong>Canon EF 24-70 f/4L IS at B&H Photo $1499</strong></em></a></p>
<p> </p>
<p><strong>cr</strong></p>

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<p>Company Brings to Life “Image Incredible” through Interactive Experiences and Inspired End-User Photographs</p>
<p><b>LAKE SUCCESS, N.Y., January 4, 2013</b> - At the Consumer Electronics Show (CES) in Las Vegas, January 8th, Canon U.S.A., Inc., a leader in digital imaging solutions, unveils the vision behind its 2013 lineup of connected digital cameras, camcorders and printers. Visitors to Canon’s booth (#13304) will be invited to explore “Image Incredible” with product demonstrations and on-site experiences designed to unlock creative potential and inspire users to express their individuality using the Company’s exceptional imaging technology products.

<!--more--> Upon entering the Canon booth, attendees will experience “Image Incredible” through inspiring visual displays, celebrity photographer guest speakers, staged performance showcases, interactive product demonstrations and social media activities. Canon’s mission to inspire creativity in customers of all levels will be seen throughout the show as end-user inspired images submitted to the “Project Imaginat10n” program will decorate the Company’s booth as well as adorn on-site advertising and signage as examples of how imaging inspires creativity in us all.</p>
<p>“Consumers are looking for higher performing and functioning products that work exceptionally on their own, as well as together, to push the boundaries of imagination and creativity,” said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies and Communications Group, Canon U.S.A., “This year, we have created a space where this truly comes to life in unique and exciting ways, just like our products.”</p>
<p>Through interactive on-stage presentations, attendees will be immersed in the true meaning of “Image Incredible” as a series of end-user scenarios play out illustrating the various creative possibilities and wireless connectivity of Canon EOS cameras, PowerShot digital cameras, VIXIA camcorders and PIXMA printer products. Also on the Canon stage will be industry renowned photographers and cinematographers. Canon Explorers of Light (EOL) members, Jack Reznicki, Bruce Dorn, Vincent Laforet and Rick Sammon will be conducting presentations on various filmmaking and photographic techniques throughout the week. To further showcase the Canon booth theme, there will be a special gallery showcasing the works of various members of the EOL program.</p>
<p>Adding to the overall booth experience, attendees can touch-and-try a range of Canon high-performance optics and cameras by entering an in-booth tower that features 15 different EF lenses and DSLR cameras. Throughout the show, the Canon HD Theater will be showing a highlight reel of spectacular footage shot and captured on EOS and Cinema EOS equipment as the Company looks to enable both consumers and professionals to tell their story through video as well as still images.</p>
<p>To help bring the show experience to Canon fans, there will be a dedicated social media counter that will display Canon-related social media engagement through Facebook, Twitter, YouTube and the Canon Forum. Please visit the following Canon U.S.A. social media sites:</p>
<p>Facebook: facebook.com/CanonUSA

Twitter: @CanonUSAimaging #CanonCES

YouTube: youtube.com/CanonUSA

Canon Forum: forums.usa.canon.com</p>
<p>For more information on all of Canon’s products, please visit: <a href="http://www.usa.canon.com/" target="_blank" rel="nofollow">www.usa.canon.com</a>.</p>

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<p><strong>Not hearing much…

</strong>CES starts next week and with it a lot of camera companies will be launching consumer level products. Last year Canon launched the PowerShot G1 X for CES and that was about it.</p>
<p>No media events have been planned by Canon for next week. 99% of the time if Canon is launching a significant camera, there is some kind of media invite to showcase the new cameras.</p>
<p>However, when lenses are announced, that is not always the case. There was no media invites when the EF 24-70 f/4L IS and EF 35 f/2 IS were announced.</p>
<p>We’ve heard that two, <a href="http://www.canonrumors.com/2012/12/announcement-on-january-8-2013-new-lenses-cr1/" target="_blank">possibly 3 lenses could be announced on January 8, 2013</a>, but we have not received any confirmations from known sources yet.</p>
<p><strong><span style="color: #ff0000;">c</span>r</strong></p>