Although I am definitely not in the market for such a lens, I don't know if it would trigger a lot of interest. Losing one stop and 100mm on the wide for gaining 100mm on the long end (which easily could be achieved by cropping) really doesn't sound like a good trade-off on paper. Of course, we don't have all the facts. Maybe, the lens is super, super light weight. Actually, in order to be compelling it kind of has to be.
Paring the lens with the RF 100-300mm makes perfect sense, but shouldn't the new lens go a bit further than 600mm then? The 400-800mm zoom range sounds much more compelling, although one probably can't compare this lens to a real super tele lens because of the built, feature, sizes etc, absence of constant aperture etc.
If this lens comes to fruition with the rumored specs/ price, I wouldn't be surprised if more people choose Nikon or Sony. But Canon most of the times knows what they're doing, I´ll just sit, wait and then read and watch curiously how it turns out.