Shooting wildlife and larger birds. I have the 100-500mm on the R5m2 and really love it for image quality, size, portability & weight; but I'm not in love with the external zoom, teleconverter situation, or 7.1 at 500mm. I want to upgrade, but I do not want a prime. I'm very interested in this lens. Assuming it's an internal zoom with image quality equal to the 100-300 2.8 or the 70-200Z, I will buy this lens.
Apparently, the 100-300mm is an incredible lens, BUT for me this lens would have to live with a 2X teleconverter on it. For me it doesn't make sense to spend that much $ and constantly degrade the native image quality with a teleconverter. Just me and I don't own the lens or a 2X.
I wanted the variable aperture. Starting at f4.0 for 300mm; that's certainly better then 5.6. If similar to the 100-500, it will incrementally increase a third of a stop at a time until 600mm. This also makes it a little more acceptable to those that wanted a fixed f4.0. Also, it's my understanding ( not an expert ) that a fixed aperture zoom lens would be larger, heavier and more expensive. So, this lens has a better chance to be a reasonable weight & size (hand holdable) and not $10k.
I have the 70-200mm Z on the R6m2, which I also love. I can either deal with the 100mm gap ( from 200 to 300 ) or use a 1.4 teleconverter to fill it in. I wouldn't be surprised if Canon releases a fixed f4.0 or a variable f2.8-4.0 100-300mm within the next year.
Canon should also develop / release a switchable teleconverter, which I would also buy.