Still peddling the 1.6x more reach myth, Ian? Nothing changes the focal length of your lens between a FF and APS-C body. On APS-C you get a narrower field of view (as though it were a longer lens on a FF body, but it's only an illusion). Whether this gives you better effective resolution then depends on the pixel size, coupled with the diffraction limit of the lens, and whether there is an AA filter. Compared with a 5DIV the 7DII does have a pixel size advantage (about 1.3x "reach" if you must) but nothing compared with the 5Ds and then if you compare the 5Dsr without the AA filter it is sharper than the 7DII.
I was hoping Canon would offer an AA filter-less 7DII replacement in a 7DIII (or options like the 5Ds/r) to compete with Nikon D7200 etc.
I suspect the 30MP 90D will have an AA filter but compete with a 20 MP sensor without.