I think they are making less expensive lenses for the masses. There are not a lot of R bodies that have been sold, compared to other brands and DSLRs. For canon to get market share, they have to sell a lot of units and there are a lot more inexpensive units sold. Most people on this forum would not be thrilled with using a Rebel series body today, but canon has sold more of those than 5D series cameras.So far there were amazing lenses released but bodies were somewhat underwhelming. Now this overwhelming body (R5) is on its way and no new lens to match???
Looks like the lens division is running out of steam.
Canon needs better bodies for the great glass they have produced for the pro and high end enthusiast. But, they also really need inexpensive glass to attract the large group of buyers at the lower end of the price spectrum. (There is probably more profit there in the long run...)
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