Interesting perspective. I guess I'm just old and more out of touch than I thought.
If I'm looking for a camera, I come to sites like this and maybe POTN and read, read, and read some more.
Then I go to the library (in this case RB Digital) and read every photography magazine I can find with the subject that I'm researching.
Then I'll go to sites like Jan Wegener and Gordon Laing and see what they have to say. In my opinion they are two 'reviewers' that don't buy into the drama and just give their opinion and review.
Then I'll go to the seller's sites and read reviews and see what people are talking about. In many cases just one sentence or two of a review is enough to let me know if the person has a point or is just more ZOMG! Sometimes you can read ten words and you'll know the person has no idea what they're talking about and that their one-star rating is a result of them just not knowing what they're doing.
I do agree with you. People these days often get their 'news' from the wrong places and listen to a friend of a friend of a friend without doing any homework on their own. One trip to Reddit will quickly show you how bad it is. It's sad, but that's where we are.
During the last video game console release, Microsoft revealed their hand first and were going to try to make some major changes (a lot of dealing with trying to curb second hand game sales and getting people to buy more directly) and one of these changes was that the Xbox One would need to "always" (periodically) be connected to the internet to play your games, even games that didn't have an online component.
There was a major backlash, it was reported everywhere and made enough news that people who didn't play heard of the controversy. Sony made their console announcement, and the rumors of them following a similar path were either wrong or Sony changed their mind after seeing how Microsoft was getting slammed and they didn't announce anything like that.
Microsoft read the room, and the console launched without that requirement but the damage was done.
Sony ended up taking the number one spot back from Microsoft for this gaming generation.
Because of the backlash of a feature that was never implemented because Microsoft quickly reversed course.
The announcement was back in 2013, and to this day there are people who will ask if they buy an Xbox One if they need an internet connection to be able to use it.
The internet can be viscous. I'm not saying this will definitely happen with Canon and the overheating issue, but terrible news can be sticky in a way that good news isn't.
(Side note: Microsoft and Sony are on the verge of a new generation of consoles being released this year. And after Sony losing ground to Microsoft on the second generation because they were too cocky, and Microsoft losing ground back to Sony for doing the same thing, this time both of them are being extremely secretive of details, waiting for the other to break the silence first. Particularly with the cost of the devices.)