Even the pdf file that you posted here shows that the Imaging Products & Solutions Segment of SONY has a nice Operating Income. Not the No- profit that you stated. Am I missing something here?
https://www.sony.net/SonyInfo/IR/library/presen/er/pdf/18q1_sonypre.pdf
That seems to be one of the points of debate.
If those internal, rosey, early numbers are spot on, why is the CEO telling investors straight out on investor days the new company isn't part of Sony's future? How are they, the new company, claiming digital camera profits (just one revenue stream in that total) are holding when from Bloomberg to Nikkei analyst are predicting flat on profits? How can the new company believably (they generate those numbers then give them to Sony) show numbers that fly in the face of the very widely reported beliefs that the sector is shrinking? Why is Sony taking, literally, the identical approach now that they did with Vaio when they dumped Vaio?
It's not just Canon who says the market is shrinking after all.
It's Sony's CEO who really has many saying the gadgets (not just cameras) are going to be dumped. It's more than a tad peculiar to say Sony is going to keep the company in the future when the CEO himself lays out a detailed plan regarding the future, and gadgets (including cameras) are dumped.
"Sony's CEO is wrong, Sony's CEO isn't going to dump gadgets!"
That's one, ah, heck of an 'interesting' analysis alright.
Hence my harping on reviewers initially: CEO lays out what Sony will keep going future, and it doesn't include cameras; reviewers seem completely unaware and say opposite because they like the a9's eye tracking software.
Pretty obvious who the better source is here.
It's well past analyst predictions when publications like Gizmodo are pleading for it not to happen and the CEO is providing details about what they're going to keep. Reviewers need to follow the business news if they're going to tell their followers about the business news.
My prediction is they'll be sold to a Chinese company. Probably set up production in/near Shenzhen (NOT Guangzhou) use the proximity of HK as a big advantage and crack into western markets in a sector no Chinese company is remotely doing well in, or even barely trying to be honest.
After all, this general approach has only happened about a gazillion times now. Over 700 similar deals in the past 10 years, just in western Europe alone, with more than half of those deals being complete buy-outs/take-overs. And as any expat who's lived on the mainland (like myself) can tell you, Chinese firms generally drool at the chance to 'show-up' Japan, it's all but the national sport.
We'll see what happens.