I am seeing less and less reason for Red in their current state. It's precisely as you said. ARRI still owns the top end (and you can't even BUY them outright unless you are a MAJOR hollywood production house and even then they are leased more often) and then Canon and BM at the other end eating their lunch. Red can't get away with charging $2500 for a 1TB RegMag much longer and honestly surprised they have this long.Red has real problems. They get completely owned on the top end by ARRI and they are fighting off both Canon and Black Magic on the bottom end. When you ask why Red it is pretty hard to come up with an answer. For the first year ever I am looking forward to NAB more than any of the camera shows.