Japan's Nikon shutters China plant, lays off 2,285 employees, Blames Rise of Smartphones
Press Release: http://www.nikon.com/news/2017/1030_01_e.pdf
Press Release: http://www.nikon.com/news/2017/1030_01_e.pdf
Per press release they point to their point & shoot as being most impacted.9VIII said:I wonder what products were specifically not selling that were being made at NIC?
9VIII said:Looking at the sales numbers over the last decade from the other thread (http://www.canonrumors.com/forum/index.php?topic=33625.0), I really have to wonder what all the camera companies were thinking in 2012.
I’m reminded of some business advice from a factory owner: “Always expand slowly”
Fast expansion is one of the most common reasons for a business to fail.
It is better you obsolete your own product than someone else doing it for you.Mt Spokane Photography said:9VIII said:Looking at the sales numbers over the last decade from the other thread (http://www.canonrumors.com/forum/index.php?topic=33625.0), I really have to wonder what all the camera companies were thinking in 2012.
I’m reminded of some business advice from a factory owner: “Always expand slowly”
Fast expansion is one of the most common reasons for a business to fail.
And so is being slow to react to new market demands that you are suddenly irrelevant. Sometimes you just make the wrong move with a superior product like creating Betamax tapes too short to record a entire movie. Marketing failure to judge the buyer.
Nikon put a lot of resources into their 1 in sensor mirrorless at a time when buyers felt that they wanted a big professional looking DSLRs and felt that small cameras could be replaced with their cell phones.
dolina said:It is better you obsolete your own product than someone else doing it for you.Mt Spokane Photography said:9VIII said:Looking at the sales numbers over the last decade from the other thread (http://www.canonrumors.com/forum/index.php?topic=33625.0), I really have to wonder what all the camera companies were thinking in 2012.
I’m reminded of some business advice from a factory owner: “Always expand slowly”
Fast expansion is one of the most common reasons for a business to fail.
And so is being slow to react to new market demands that you are suddenly irrelevant. Sometimes you just make the wrong move with a superior product like creating Betamax tapes too short to record a entire movie. Marketing failure to judge the buyer.
Nikon put a lot of resources into their 1 in sensor mirrorless at a time when buyers felt that they wanted a big professional looking DSLRs and felt that small cameras could be replaced with their cell phones.
It would have been interesting to see camera makers putting a more serious and earlier effort into joining the smartphone market.
They could have all ran on a stock version of Android with 1-inch image sensors.
Mt Spokane Photography said:Blackberry is fighting to stay alive.
Don Haines said:Don’t forget the impact of robotics..... Labour might cost more in Japan, but robots work for free and for 24 hours per day.....