Profoto announces the Profoto A1X, an On/Off-Camera Flash with Built-in AirTTL Remote

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Press Release:
Profoto, May 15, 2019: We are never fully satisfied with the products we make. We always strive to take steps forward, whether they be baby-steps or strides. That is why we not only will create ground-breaking products. But we’ll also continually evaluate and improve those products. Like we have done with the launch of Profoto A1X, the A1’s new and improved sibling. It has a little more of everything that made its predecessor a success. An even more powerful battery, faster recycling and Sony compatibility are some of the 30 and more updates that we have made to the product. Or put in other words – more when it matters.
Preorder the Profoto A1X at Adorama

Because in photography, there are no second chances. An image might present itself for a second, and then it’s gone, so you can’t afford to be fiddling with batteries or waiting for the flash to recharge – you’ve got to be ready. That’s why the new Profoto A1X...
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May 15, 2019
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Profoto has zero interest in marketing to photographers that don't make $100K a year at photography. Godox is murdering them in every other aspect. As mentioned before, $1100.....ridiculous.