I really started to hate these kinds of announcements, no matter which company. It is obviously just the marketing department speaking here. They are just trying to get everybody panicky and trying to get them preorder. In addition, they just want people to talk about their product again.
Ever since covid hit, I don't think there has been a single lens or camera (besides the infamous Canon RF 75-300mm F4.-5.6) that didn't get this kind of announcement... So, yeah...marketing talk. Plus, the statement doesn't provide any data... if calculated demand was 100 units and now there selling 101 units...omg. If they expected 10 K units and now it is suddenly 25 k units, an announcement would make sense.
Having the camera in stock at several also just makes the statement look really, really silly. When the reality contradicts the (marketing) talk, people stop believing it. Seems like some companies have the same problem as quite a few politicians who just don´t get that.
OMG!