Canon to announce medium format dslr?

[c.d.embrey]

the overall package from canon could be enough for many professionals to choose a MF canon over a mamiya or hasselblad.

The two things Canon lacks is high quality Fuji (Hasselblad) and Schnieder (Phas One and Mamiya) lenses and also the high quality sensors used by Hasselblad, Leaf and Phase One backs. Plus can Canon match Hasselblad's Phocus and Phase One's Capture One software?

 

[c.d.embrey]

all i can say is -

you will be AMAZED how many medium format cameras got sold to "Non Photography Professionals"

- think of it this way - are those who bought Lambos, Ferraris, Vipers, Corvettes - race car drivers?


- Im not going to hold my breath if canon makes MF or not - i got my share of MF cameras and digital backs.

but to say one camera manufacturer over the other will not make one camera system over the other system...
try asking surgeons, lawyers and high end professionals who are into photography - most of them got one

... because they can.

Got that right!!!

Doctors and Lawters also buy a lot of Big White lrnses. There is a Doctor, who I see from time-to-time, who shoots Surfing with Three 1D bodies and Three Big Whites. I haven't seen him recently, but my guess is that he's replaced the 1D s with 1DX s

 

[c.d.embrey]

I am rather surprised so many people are commenting about how 'silly' the idea of putting an EF lens on a MF camera is.....

I see people using Nikon FF lenses on MF view cameras fairly regularly....

Until recently Nikon MADE lenses for 4x5 and 8x10. They also made lenses for one of the Japanese Medium Format cameras.

 

[c.d.embrey]

True, the H3 and H4 (and I think the H2F) can't take 3rd-party backs (nor film backs, which is annoying to some pros i've heard).

Except for the new H4X, can take any leafmiyaone back like the H1 and H2. Maybe the H4X is Hassy's way of saying, "our backs aren't that good, please don't swap systems, you can use someone else's backs just please keep buying our glass"?

Quote from Hasselblad's site. http://www.hasselblad.com/H4x

"Give us your old H1/H2/H2F body and we’ll give you a brand new H4X, the super-charged offspring of the H1/H2, for just €3,995 excl. VAT. This special H4X offer is only available to H1/ H2/H2F owners and is not valid without a trade-in of a Hasselblad H1 or H2/H2F camera body."

Only available buy trading in your old H1/H2/H2F body. Sounds more like they don't want people with Leaf, Phase One, Sinar or Jenoptic, etc backs replacing their H1/H2/H2F bodies with Mamiya or Phase One bodies.

 

[Menace]

Canon could release a new mount / lens system for the MF body and an adaptor for EF lenses possibly in a cropped mode.

However, we'll have four mount - EFs, EF, M and MF. That's a lot of investment in production lines but if Canon can pull off MF it will certainly put the cat amongst the pigeons i.e. Nikon & Sony

 

[preppyak]

However, we'll have four mount - EFs, EF, M and MF. That's a lot of investment in production lines but if Canon can pull off MF it will certainly put the cat amongst the pigeons i.e. Nikon & Sony

Actually, 5 lines as Canon is also making their cine lenses in PL mount...though, it's really a whole production line just to produce those in EF mount anyway.

 

[CharlieB]

Canon could release a new mount / lens system for the MF body and an adaptor for EF lenses possibly in a cropped mode.

However, we'll have four mount - EFs, EF, M and MF. That's a lot of investment in production lines but if Canon can pull off MF it will certainly put the cat amongst the pigeons i.e. Nikon & Sony

Canon can do what they want. The technology exists.

The question is - does the market exist?

What would Canon bring to the MF digital market that is not there already, and would the resultant perceived value support pricing that would make the line profitable for Canon?

Folks get excited over the technical aspects of things, but one does have to remember that Canon is a money making concern, and unless the product can be supported by the market... its a no go.

I for one cannot see an "EF in crop mode" as part of any MF camera. If you can afford the MF camera in the first place, and have the EF lenses to use in "crop mode", you almost certainly have a better performing camera body that accepts those lenses.

Folks who "need" a large sensor, high resolution imaging system do not need Canon's forte (so far) of technical experience. Those folks wont be shooting fast moving, high FPS, hard to focus types of images with MF equipment.

I can see some marketing hype of "near MF resolution" from an EOS camera body, which reminds me of the "near 35mm resolution" claimed from the Pentax 110 system so many years ago (when I sold a ton of 'em behind the counter!).

 

[nicku]

Canon could release a new mount / lens system for the MF body and an adaptor for EF lenses possibly in a cropped mode.

However, we'll have four mount - EFs, EF, M and MF. That's a lot of investment in production lines but if Canon can pull off MF it will certainly put the cat amongst the pigeons i.e. Nikon & Sony

Canon can do what they want. The technology exists.

The question is - does the market exist?

What would Canon bring to the MF digital market that is not there already, and would the resultant perceived value support pricing that would make the line profitable for Canon?

Folks get excited over the technical aspects of things, but one does have to remember that Canon is a money making concern, and unless the product can be supported by the market... its a no go.

I for one cannot see an "EF in crop mode" as part of any MF camera. If you can afford the MF camera in the first place, and have the EF lenses to use in "crop mode", you almost certainly have a better performing camera body that accepts those lenses.

Folks who "need" a large sensor, high resolution imaging system do not need Canon's forte (so far) of technical experience. Those folks wont be shooting fast moving, high FPS, hard to focus types of images with MF equipment.

I can see some marketing hype of "near MF resolution" from an EOS camera body, which reminds me of the "near 35mm resolution" claimed from the Pentax 110 system so many years ago (when I sold a ton of 'em behind the counter!).

You are right. The first aspect that Canon is profit; '' if we release a MF body we will make a profit? what the market says?''

I believe there is a big market for MF Canon bodies especially if they produce a system that accept EF lenses in some sort of crop mode. A FF sensor is covering an area of 8.65 cm2, an MF sensor (45x32) is covering around 14.4 cm2 so you will still have around 22-23 MP out of a 40MP MF sensor using EF lenses.

I only say that a MF Canon body make allot of sense ( financially and potential market share). A $8-9K MF Canon body that accepts EF lenses in crop mode will bite a considerable chunk out of Hassy and other MF producers.

The majority of pro photographers in the world are using FF bodies. I believe a jump from a 5-6k FF body to a 20K body is too much for many of them.

 

[Hillsilly]

Wouldn't they go for a big MP 6x6 or 6x7 system?

 

[moreorless]

What would Canon bring to the MF digital market that is not there already, and would the resultant perceived value support pricing that would make the line profitable for Canon?

Folks get excited over the technical aspects of things, but one does have to remember that Canon is a money making concern, and unless the product can be supported by the market... its a no go.

I for one cannot see an "EF in crop mode" as part of any MF camera. If you can afford the MF camera in the first place, and have the EF lenses to use in "crop mode", you almost certainly have a better performing camera body that accepts those lenses.

I can see a large number of things Canon could bring to medium format, most obviously a much lower price but also more advanced AF, faster FPS and liveview.

By far the most obvious EF lenses to use would be the TS-E's, very useful lenses for a high megapixels landscape/architecture shooters and MF current does not offer many options, espeically when it comes to lenses as wide as the 17mm TSE. The shift maybe somewhat limated but still provide a fair bit of use at a reasonable price by MF standards.

I would agree with the earlier posts that a MF mirrorless would be the most interesting option, espeically if Canon is looking for a mass market at a lower(sub £5000 anyway) price for rich amatures aswell as pros.

 

[pdirestajr]

I don't believe this rumor. Canon is moving "beyond the still" as the world evolves- their big ticket items seem to be in the cinema/ Hollywood realm. It just doesn't make sense with their brand position.