New Canon Cine Zoom Lens?

[Canon Rumors]

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<p>Below is an image showing the new Canon cinema lens with servo that will be announced shortly. It’s the lens in the front with the red ring and will cost 5 figures, so it’s definitely aimed at the professional market.</p>
<p>NAB in Las Vegas starts April 5, 2014 and runs until April 10, 2014.</p>
<p>We’re currently not expecting any new announcements for Cinema EOS bodies, beyond the possibility of a development announcement.</p>
<p>More to come….</p>
<div id="attachment_16204" style="width: 585px" class="wp-caption alignnone"><a href="http://www.canonrumors.com/wp-content/uploads/2014/03/cinezoom1.jpg"><img class="size-medium wp-image-16204 " alt="Click for Larger" src="http://www.canonrumors.com/wp-content/uploads/2014/03/cinezoom1-575x431.jpg" width="575" height="431" /></a><p class="wp-caption-text">Click for Larger</p></div>
<p><strong><span style="color: #ff0000;">c</span>r</strong></p>

 

[Don Haines]

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<p>Below is an image showing the new Canon cinema lens with servo that will be announced shortly. It’s the lens in the front with the red ring.</p>
<p>NAB in Las Vegas starts April 5, 2014 and runs until April 10, 2014.</p>
<p>We’re currently not expecting any new announcements for Cinema EOS bodies, beyond the possibility of a development announcement.</p>
<p>More to come….</p>
<div id="attachment_16204" style="width: 585px" class="wp-caption alignnone"><a href="http://www.canonrumors.com/wp-content/uploads/2014/03/cinezoom1.jpg"><img class="size-medium wp-image-16204 " alt="Click for Larger" src="http://www.canonrumors.com/wp-content/uploads/2014/03/cinezoom1-575x431.jpg" width="575" height="431" /></a><p class="wp-caption-text">Click for Larger</p></div>
<p><strong><span style="color: #ff0000;">c</span>r</strong></p>

At last! A lens which will not roll off of the table!

 

[scottkinfw]

I admit it, I'm a buzzkill.

meh.

<div name="googleone_share_1" style="position:relative;z-index:5;float: right; /*margin: 70px 0 0 0;*/ top:70px; right:120px; width:0;"><glusone size="tall" count="1" href="http://www.canonrumors.com/2014/03/new-canon-cine-zoom-lens/"></glusone></div><div style="float: right; margin:0 0 70px 70px;"><a href="https://twitter.com/share" class="twitter-share-button" data-count="vertical" data-url="http://www.canonrumors.com/2014/03/new-canon-cine-zoom-lens/">Tweet</a></div>
<p>Below is an image showing the new Canon cinema lens with servo that will be announced shortly. It’s the lens in the front with the red ring.</p>
<p>NAB in Las Vegas starts April 5, 2014 and runs until April 10, 2014.</p>
<p>We’re currently not expecting any new announcements for Cinema EOS bodies, beyond the possibility of a development announcement.</p>
<p>More to come….</p>
<div id="attachment_16204" style="width: 585px" class="wp-caption alignnone"><a href="http://www.canonrumors.com/wp-content/uploads/2014/03/cinezoom1.jpg"><img class="size-medium wp-image-16204 " alt="Click for Larger" src="http://www.canonrumors.com/wp-content/uploads/2014/03/cinezoom1-575x431.jpg" width="575" height="431" /></a><p class="wp-caption-text">Click for Larger</p></div>
<p><strong><span style="color: #ff0000;">c</span>r</strong></p>

At last! A lens which will not roll off of the table!

 

[Etienne]

I hope they release something for non-billionaires

 

[vscd]

Is the *optical* quality of a Canon CN-E50mm T1.3 L F better than the IQ of a 50mm 1.2L? If yes, it would be interesting to get compared to the Zeiss Otus 55 f1.4...

(http://www.canon.de/For_Home/Product_Finder/Digital_Cinema/Cine_Lenses/CN-E50mm_T1.3_L_F/index.aspx)

 

[RunAndGun]

I hope they release something for non-billionaires

These aren't consumer products intended for consumers(or even rich enthusiasts).

 

[ajfotofilmagem]

Seems to me a false picture. Cine lens does not have a lens hood itself, since it is assumed that it will use a matte box. If it was really a lens hood for a specific Cine lens, the format would be a longer rectangle to match the format of the Super-35mm sensor.

 

[RunAndGun]

That pic may very well be a fake, it's obviously a picture of someone's screen. But there is a 'Cabrio' type servo cine lens coming to NAB.

 

[transpo1]

This makes sense if Canon is trying to enhance the usability of the C100-300-500 as documentary-style ENG cameras to compete with the new Arri Amira.

For the price of an Amira ($40,000 starting price), users could buy a C300 or 500 and this lens, which is sure to be in the $20,000 range at least. And it would also compete in the rental market.

Smart, if this is true. But it doesn't address the pressing need for a 7DC or 5DC 4K DSLR or Cinema EOS equivalent for under $10K, does it Canon?

 

[Policar]

Is the *optical* quality of a Canon CN-E50mm T1.3 L F better than the IQ of a 50mm 1.2L? If yes, it would be interesting to get compared to the Zeiss Otus 55 f1.4...

(http://www.canon.de/For_Home/Product_Finder/Digital_Cinema/Cine_Lenses/CN-E50mm_T1.3_L_F/index.aspx)

Should be the same or virtually identical, different coatings maybe so maybe better contrast, more aperture blades I think, better mechanics.

Smart, if this is true. But it doesn't address the pressing need for a 7DC or 5DC 4K DSLR or Cinema EOS equivalent for under $10K, does it Canon?

What need?

 

[Etienne]

I hope they release something for non-billionaires

These aren't consumer products intended for consumers(or even rich enthusiasts).

An ENG lens (powered zoom, 24 - 200 (or 300, 400) FF equiv) to pair with C100 at $5000 would make an excellent package for independent doc makers. Cam+lens for $10K ... Is that asking too much?

 

[Tugela]

Is the *optical* quality of a Canon CN-E50mm T1.3 L F better than the IQ of a 50mm 1.2L? If yes, it would be interesting to get compared to the Zeiss Otus 55 f1.4...

(http://www.canon.de/For_Home/Product_Finder/Digital_Cinema/Cine_Lenses/CN-E50mm_T1.3_L_F/index.aspx)

Should be the same or virtually identical, different coatings maybe so maybe better contrast, more aperture blades I think, better mechanics.

Smart, if this is true. But it doesn't address the pressing need for a 7DC or 5DC 4K DSLR or Cinema EOS equivalent for under $10K, does it Canon?

What need?

You personally not having a need for it does not mean there is not a need for it. The fact that there is so much interest in ML and Black Magic cameras clearly proves the point that there very much IS a need for it.

 

[mkabi]

What is that camcorder? Is that a C50?

 

[Policar]

Is the *optical* quality of a Canon CN-E50mm T1.3 L F better than the IQ of a 50mm 1.2L? If yes, it would be interesting to get compared to the Zeiss Otus 55 f1.4...

(http://www.canon.de/For_Home/Product_Finder/Digital_Cinema/Cine_Lenses/CN-E50mm_T1.3_L_F/index.aspx)

Should be the same or virtually identical, different coatings maybe so maybe better contrast, more aperture blades I think, better mechanics.

Smart, if this is true. But it doesn't address the pressing need for a 7DC or 5DC 4K DSLR or Cinema EOS equivalent for under $10K, does it Canon?

What need?

You personally not having a need for it does not mean there is not a need for it. The fact that there is so much interest in ML and Black Magic cameras clearly proves the point that there very much IS a need for it.

There's interest, but relative to the CX00 line.... there aren't sales. The BMCC and ML products are "alternative" products that cater to niche audiences (primarily high end hobbyists) that Canon does not need to cater to because this market is much smaller (with significant competition) than the market (low end tv/indie cinema/high end event and wedding) they are doing exceptionally well in. C300s rent very well and are ubiquitous on reality shows as A cams and dramatic tv as B cams.

Besides, since the Black Magic cameras and 5D hack already cater to this market... there are already products here to choose if you are not interested in what the CX00 line has to offer. Hence what need is there for the same product but Canon-branded (and inevitably much more expensive)? Were Canon to add raw and 4k to its dSLRs it would cannibalize 1DC and C500 sales, which are already workflow nightmares, and force immature workflows onto consumers who are likely not as ready for them as those willing to drop huge price premiums are, compromising the company's reputation for easy-to-use production-ready hardware. Black Magic caters to an enthusiast crowd (similar to Red) that is willing to put up with workflow issues and immature hardware for what they perceive to be significant image quality gains... Canon is interested in the "good enough for your client and really easy to use" market.

When 4k tvs, monitors, and post-production workflows are mainstream Canon dSLRs will shoot 4k. (Maybe a few years after even, Canon dawdles a bit with such tech it seems.)

 

[Tugela]

4K is already here, in the form of the GH4 for DSLR type cameras, and the AX100 for camcorders. If products like that are going to "cannibalize 1DC and C500 sales" (not going to happen btw), then by not having competitive products Canon will be surrendering that market share to Panasonic and Canon.

Odd thing is, both Sony and Panasonic have high end professional products as well, why are they not concerned with going to "cannibalize bla and bla sales"? Answer, because it is a different market. There will be no cannibalization going on, only ceding of market share.

 

[mkabi]

4K is already here, in the form of the GH4 for DSLR type cameras, and the AX100 for camcorders. If products like that are going to "cannibalize 1DC and C500 sales" (not going to happen btw), then by not having competitive products Canon will be surrendering that market share to Panasonic and Canon.

Odd thing is, both Sony and Panasonic have high end professional products as well, why are they not concerned with going to "cannibalize bla and bla sales"? Answer, because it is a different market. There will be no cannibalization going on, only ceding of market share.

You see... I believe and don't quote me on this... that Canon is looking for proof in numbers that they are losing customers to their competition.

I mean look at you... you're not willing to jump ship, waiting for what Canon is going to put out. I'm sure many are waiting to see what Canon is going to put out. Nobody or rather very few people are willing to trade in their current Canon gear to go over to Canon's competition. What if Canon is never going to put out anything that you are looking for... then what?

You know what... Sony and Panasonic needs customers... so they are willing to create 4K cameras, and you know what the beauty is... for them.... the camera leads to their 4K displays. Which at current are priced at what?

$2500 for the 55" sony brought down from $4500 (sale going on, I guess)
-https://store.sony.com/xbr-4k-ultra-hd-tvs/cat-27-catid-XBR-4K-Ultra-HD-TVs

$3800 for the 58" panasonic
]-http://shop.panasonic.com/shop/viera-televisions-all-tvs?selectedTopNavId=nav1&includeSubSwatches=true&price=[3200 TO 6399.99]

Editted to add: Stop saying "4K is already here." Its been around longer than you are apparently aware of... In my previous posts, I've said that the RED epic 617 monstro is able to shoot 28K, which was released back in 2008, so your pathetic 4K is really nothing special.

 

[transpo1]

Is the *optical* quality of a Canon CN-E50mm T1.3 L F better than the IQ of a 50mm 1.2L? If yes, it would be interesting to get compared to the Zeiss Otus 55 f1.4...

(http://www.canon.de/For_Home/Product_Finder/Digital_Cinema/Cine_Lenses/CN-E50mm_T1.3_L_F/index.aspx)

Should be the same or virtually identical, different coatings maybe so maybe better contrast, more aperture blades I think, better mechanics.

Smart, if this is true. But it doesn't address the pressing need for a 7DC or 5DC 4K DSLR or Cinema EOS equivalent for under $10K, does it Canon?

What need?

You personally not having a need for it does not mean there is not a need for it. The fact that there is so much interest in ML and Black Magic cameras clearly proves the point that there very much IS a need for it.

There's interest, but relative to the CX00 line.... there aren't sales. The BMCC and ML products are "alternative" products that cater to niche audiences (primarily high end hobbyists) that Canon does not need to cater to because this market is much smaller (with significant competition) than the market (low end tv/indie cinema/high end event and wedding) they are doing exceptionally well in. C300s rent very well and are ubiquitous on reality shows as A cams and dramatic tv as B cams.

Besides, since the Black Magic cameras and 5D hack already cater to this market... there are already products here to choose if you are not interested in what the CX00 line has to offer. Hence what need is there for the same product but Canon-branded (and inevitably much more expensive)? Were Canon to add raw and 4k to its dSLRs it would cannibalize 1DC and C500 sales, which are already workflow nightmares, and force immature workflows onto consumers who are likely not as ready for them as those willing to drop huge price premiums are, compromising the company's reputation for easy-to-use production-ready hardware. Black Magic caters to an enthusiast crowd (similar to Red) that is willing to put up with workflow issues and immature hardware for what they perceive to be significant image quality gains... Canon is interested in the "good enough for your client and really easy to use" market.

When 4k tvs, monitors, and post-production workflows are mainstream Canon dSLRs will shoot 4k. (Maybe a few years after even, Canon dawdles a bit with such tech it seems.)

This may be true, and yes, Canon is responsible to its shareholders and needs to maintain profitability by choosing carefully what markets and niches to enter, but --

What some of us are trying to say about this mentality is that, from a product standpoint, it's not forward-looking. Yes, an introduction of a 4K camera under $10K will cannibalize **some** of its higher end products. But Apple has proved that you can pinpoint where a market is headed and leap forward to cannibalize yourself before others do it for you. You put out a product that is ahead of the curve and sell on volume.

Any prosumer or high-end enthusiast who buys into a $6K-10K priced 4K DSLR or Cinema EOS body will be prepared for any workflow issues. And the amount of these bodies Canon would sell would make up for any cannibalization of the higher end. Pros want the higher end bodies anyway- reality shows are not going to give up their C300s for a DSLR form factor or crippled, lower end Cinema EOS body just because it does 4K.

Canon can really have their cake and eat it, too, here- we just don't want them to be too afraid to try

 

[RunAndGun]

mkabi, to my knowledge, those RED sensors have never been released. I remember seeing them talked about years ago, but I never heard anymore than that.

Back to the lens, it's probably going to be over $20k. Likely in the $30k's, at least, but we'll see in a week or less. Spec wise, I haven't heard exact numbers(more correctly, I've heard two or three different, but similar zoom ranges) and I don't want to say the exact numbers that I have heard, but it's supposed to be wider than 20mm and longer than 105mm. Aperture, I haven't heard either, but hopefully a constant T2.9. And regarding the picture, I was told this morning by someone that officially they have to say it might be fake, but it's not- unofficially...

But, until Canon releases an announcement it's all rumor. By this time next week, we should know for sure. NAB really gets cranking Monday.

 

[mkabi]

mkabi, to my knowledge, those RED sensors have never been released. I remember seeing them talked about years ago, but I never heard anymore than that.

Sorry for going off topic and off-brand so much...
Possibly they thought that 28K is over-kill? Not to mention the storage and work-flow issues...
IMAX is apparently 9K? Thats enough???
http://www.reduser.net/forum/showthread.php?43033-If-your-shooting-28K-resolution-then-your-might-as-well-be-shooting-in-IMAX!

 

[transpo1]

mkabi, to my knowledge, those RED sensors have never been released. I remember seeing them talked about years ago, but I never heard anymore than that.

Back to the lens, it's probably going to be over $20k. Likely in the $30k's, at least, but we'll see in a week or less. Spec wise, I haven't heard exact numbers(more correctly, I've heard two or three different, but similar zoom ranges) and I don't want to say the exact numbers that I have heard, but it's supposed to be wider than 20mm and longer than 105mm. Aperture, I haven't heard either, but hopefully a constant T2.9. And regarding the picture, I was told this morning by someone that officially they have to say it might be fake, but it's not- unofficially...

But, until Canon releases an announcement it's all rumor. By this time next week, we should know for sure. NAB really gets cranking Monday.

Despite the price, this sounds like it really would be a great addition to the Cinema EOS pro body toolkit, as it would help those cameras compete with the documentary ENG-style Amira. The cost of a Cinema EOS body plus the new lens would be less than the Amira's base price of $40K.

And many people, including myself, love the 24-105L, so a powered zoom of that length would be incredibly useful...