The first part had me in tears (laughing) at the sight of the canon guys with all the white lenses 'locking and loading'. I took it as a bit of a piss-take on Canon actually. I almost feel like I'm going into battle when I put one of those white things on my camera, and for the bigger lenses it is even more of a potential 'testosterone-trip'.
Then it got a bit, meh.
I would have like to have seen Sony come in and mess up the whole thing for both Canon and Nikon, or something like that.
I thought it was a very well thought out piece of entertainment, designed to provide a laugh or two. I seriously doubt it was meant to offend or degrade anyone. If you choose to be offended then that is your right. My advice? Take it for what it was meant to be...